Tag Archives: using social media effectively

Social Media Food Chain, Where Do you Rank? | Social Media Concepts

The Social Media Food Chain, Where do You Rank? | Social Media Concepts Whether you use social media for business or for personal networking, its not difficult to point out the various categories of sharing and place your friends and business partners into those categories. A social media profile is never far removed from the personality of the individual who created it.

Many people use their Facebook wall as a diary, sharing the most personal of content, while other users create a more discrete online persona, sharing  weekly or monthly highlights. There are those who only post negative opinions, and those who post information so random and irrelevant that you consider removing them from your feed completely.

Working in the social media industry, you see it all. The gurus and experts who enlighten, motivate, and inspire; the popular posters who receive the most retweets, likes, and follows; the over-sharers who update their friends before, during, and after every single experience; the noobs who must’ve just discovered the Internet but are committed in their efforts to impress and build a following; and the trolls who dedicate a majority of their day to sharing their defeatist attitudes, whining, or posting harmful and judgmental remarks on forums and in comment sections.

Follow along with us as we break down the social media food chain and find out where you, your friends, family, and coworkers rank. Discover whether or not it’s time for you to readjust your social media personality.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts The Guru |

At the top of the food chain, we have the social media guru. This user is always staying on top of popular trends, keeping his or her followers engaged, up to date, and entertained. He or she uses social media effectively to stay relevant on all social sites and posts a variety of interesting information, balanced out by personal news and humorous videos or photos. These trendsetters know where to hunt down hot topics before any one else seems to find them and they share valuable tips and articles. The gurus understand that sharing too much can frustrate their friends, so they are choosy with their posting. You will never see a status update about his or her failing love life, or other far-too-personal-for-social-media post.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

The Popular Poster |

The popular poster occupies the next rung on the ladder. For whatever reason, this digital socialite has bazillions of followers on Twitter and hundreds of friends on Facebook. Do they know all of these people personally? Probably not. But that is irrelevant to this friend collector. A majority of the time, the content they post is regurgitated, or borrowed from someone else.  When the information is original, it is probably about their adorable kitten, their food, or their margarita− whatever will yield the most “likes” or retweets. But hey, at least it’s interesting!

The Over-Sharers |

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

We all have these friends in our networks. The ones who check-in at every single location they visit, Instagram each meal, tweet any thought that enters their mind, and post the most intimate details of their lives. If you’re failing to pin point this person in your life− there is a good chance you are the one who is guilty of being an over-sharer. This goes out to all the dog owners who post each time their pup rolls over; to all the teenagers gushing about a new crush and updating us on each on-again-off-again catastrophe; and to the hypochondriacs who ask for advice about every symptom (try WebMD, people) − please employ your internal filter next time you have an overwhelming need to fill us in on the uncomfortably personal events of your life that should be reserved exclusively for your private diary.

The Noob |

What is this Facebook thing? I don’t understand hashtags. How do you use that Twitter? I want to learn how to “twiddle.” Those are the exact words I heard out of the mouth of a close friend last week. It isn’t always easy for those who have been detached from the networking world to dive in headfirst.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

The noob is a user who has finally succumbed to peer pressure and established a profile on a few of the major social media networks.But when you arrive to their page, they have no followers or friends, have posted once, and haven’t quite figured out how to set a profile picture.He or she always has questions about how to tag a friend in a photo, and they have trouble understanding why #makingupthelongesthashtagever just isn’t the best hashtag strategy.

The Troll |

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

When I think of a troll, I imagine a lonely, grumpy, hunched over little creature living beneath a bridge, guarding the passage way, and scaring off those who wish to cross by screaming, taunting, or pestering them. Coincidentally, an Internet troll isn’t far removed from the age-old fictional character− only they are hunched over a keyboard, monitoring forums and blogs instead of bridges, and pestering anyone, with any opinion, anywhere. These people can be judgmental, intolerant, and somewhat narcissistic. Trolls tend to complain about trivial things and have trademarked the “woe is me” attitude.

The best social media management comes from a place of balance and respect for others− just like managing relationships in the real world. We all love to share our milestones with loved ones and there are days that we feel rage when someone cuts us off on the highway− but rather than turning to Facebook for a quick rant, call up a good friend instead.

Sharing vacation photos, news about huge life events, hilarious memes, videos, and articles or keeping your followers up-to-date on news that you find interesting is a wonderful use of social media. But on the other hand, it’s your network, your friends, and your life− so be free to post, repost, and post again come Throwback Thursday.


By Sasha Novikov | Creatine Marketing

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Do You Need a Social Media Education to Execute A Social Strategy?

Do You Need a Social Media Education to Execute A Social Strategy?We’ve heard of students majoring in Social Studies, but Social Media Studies? That’s a new development, even for us. At Creatine Marketing, we are in the business of digital marketing and social strategy, but last year, while we were in the process of seeking out new employees, interviewing them, gauging them for experience, and putting them to work— some interesting questions came up.

Mainly, everyone was curious about what kind of training, education, or experience qualifies a person to create an effective social media strategy. How do you hire the right person for the job and instill the proper skill sets necessary to develop a social strategy? Now that we are in the market for new interns and employees again, we’re attempting to answer some of those questions and offer our readers and clients some insight into the various methods of obtaining a social media education, or experience in the field.

A common misconception is that the average social media user is sufficiently qualified to carry out a successful marketing campaign. Many businesses make the mistake of finding someone who uses Facebook every day and trusting him or her with the responsibility of creating a strategy, developing a focused direction, managing a budget, and controlling access to major accounts and passwords. Being an individual with a few social media accounts does not prepare you for analyzing engagement, interacting with thousands of fans daily, measuring SEO metrics, or meeting with clients to discuss and execute plans for branding, reputation management, and content creation.

Do You Need a Social Media Education to Execute A Social Strategy?Social strategy aids companies in communicating with their customers via digital channels, and the goal of a campaign created to function online is not too far off from the objectives of other marketing campaigns designed for radio, print, or television. A strong background in marketing, advertising, communication, sociology, business, or consumer relations is highly valued in this field. Whether you learn these skills in a classroom or from years of experience as an independent entrepreneur, they will ensure your success when developing a strategy for your business or other clients.

Universities and colleges now offer courses in digital media, online strategy, social media, web analytics, search engine marketing and more. Even Harvard offers a course called Digital Marketing: Social Media and Online Strategies. Because the field of marketing has dramatically shifted with the rise of social media and the increase of devices, platforms, and applications, companies are recognizing that it takes the right person to head their social media marketing department.

Do You Need a Social Media Education to Execute A Social Strategy?It is also important to remember that a degree or university education is not the only qualifying factor.  Many companies can train the right employee to understand the importance of branding, promotion, research, writing and distributing content, keeping an open dialogue with customers, managing bad press, and mastering effective communication. Additionally, digital marketing is a constantly evolving field and, because of the continuous metamorphosis, social strategists need to be the kinds of people who adapt quickly. This kind of skill is hard to teach.

Individuals from a wide variety of education and experiential backgrounds are taking on roles with social business components—social strategy, community management, and managing social campaigns. While formal courses may not be the most productive route in an ever-changing field, jumping in with no experience is even more harmful to your company.  If you are truly interested in being successful in social media and digital marketing there are books, blogs, articles, podcasts and plenty of online information offering introductory and in-depth knowledge about the field.

By: Sasha Novikov| Creatine Marketing

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Kickstarter [Using Social Media Effectively to Follow Your Dreams]

Kistarter [Using Social Media Effectively to Follow Your Dreams]Kickstarter is the world’s largest funding platform for creative projects. The company was founded in 2009 and through the website, individuals or businesses are able to raise money via crowd funding. Basically, as long as you have a fundraising idea, Kickstarter provides the tools you need to bring your project to fruition.

The website has connected entrepreneurs with financial backers on a diverse array of endeavors including: charities, indie films, music, stage shows and comics, video video games, and food-related projects–among hundreds of others. A person or group of people create an event, product, or service and advertise it on Kickstarter, then regular people can donate money—as little as one dollar, or as high as you can imagine. Once the project reaches its dollar-amount goal, the people who invested will receive thanks, maybe a t-shirt, the initial product their funds helped create, or perhaps even dinner with its inventor.

This community based encouragement system has sparked innovation and creativity worldwide. By helping people gather money from the public, this service offers anyone with a imaginative new idea the opportunity to circumvent traditional avenues of seeking out investment—which can be tedious and time consuming— without struggling to come up with the money needed to kick start a project.

Kistarter [Using Social Media Effectively to Follow Your Dreams]Project creators choose a deadline and a minimum income goal, and if this goal isn’t met by the deadline—no funds are collected. In this way, the system still requires creators to market their idea by producing interesting commercials and speaking about why their idea is necessary, interesting—or worth the $5,000 they’re asking for.

In 2012, over two million people pledged a total of $319,786,629 and successfully funded a little over eighteen thousand projects. That means that, on average, backers were pledging about $606.76 per minute, and seventeen projects raised $1million or more.

In this article, I want to focus on two projects that struck me as particularly remarkable and unique. Neither are tangible products, but both are life changing for their creators. The first venture is called Friend Request: Accepted—by photographer Ty Morin, and the second is called Twinsters (combining the words twin and sisters) started by Samantha Futerman.

Friend Request: Accepted

Kistarter [Using Social Media Effectively to Follow Your Dreams]

Ty Morin, a Connecticut based photographer, is setting out to locate and get to know every single one of his Facebook friends… all 788 of them. He will spend the next few years traveling all over the world, seeking out his “friends” and photographing them doing something they are passionate about—while filming the entire process.

Morin states that at least half of those 788 people, he’s never even spoken to, so this project will give him the chance to connect and reconnect with people. Rather than hiding behind the computer screens, he will be using social media effectively to make genuine real-life, human connections.

His idea isn’t to just gather people together for a group photo—rather he wants to sit down with each individual person and be witness to his or her passion, whether that is a project, piece of music, artistic endeavor, or new baby. He will be using a vintage 8×10 camera so each portrait will take about an hour to complete. This method will be frustrating Morin admits, but it will give him a chance to spend time with the people he’s meeting.

Morin initially set a $5,000 goal to be used towards film, darkroom chemicals, travel expenses, transportation, and fuel. He enticed big spenders to pledge $5,000 or more by stating that he will personally add the backer on Facebook, and show up to take his or her portrait with his camera—so this backer would appear in the film, receive a copy of it, and have their name in the credits. Someone took the bait. Two people pledged $500 or more—another two pledged $250 or more, and so on.

The deadline to pledge came and went. By March 26, when people were no longer able to contribute, Morin had raised $14,166—almost ten thousand dollars more than he had planned to receive. Morin promises each backer his or her name in his film, which will be completed sometime within the next 5 years.


On February 21, 2013, Samantha Futerman, an actor living in LA, received a private message via Facebook from a random stranger, Anais Bordier. Little did Samantha know that reading the message would dramatically change her life.

Anais, a French fashion design student living in London, noticed a very familiar face starting back at her from a YouTube video she had watched featuring Samantha. Her friends pestered her about the resemblance, but without access to a name or any other information, Anais left it to coincidence and lived her life, but with a lingering curiously always there in the back of her mind.

Earlier this year, however, when the film 21 and Over hit theaters, featuring Samantha again, Anais could no longer leave the phenomenon unexplored. This actress shared an identical, carbon copy or her face—and after a few late night social media stalking sessions, the young French girl—born on November 19, 1987 and adopted shortly after—read the same exact story on Samantha’s Facebook page. Both girls were born in Seoul, South Korea—on the same day in the same year—and both adopted out to different families. Once Anais realized that it was possible that Samantha was her biological twin sister, she reached out to her via Twitter and Facebook.  Kistarter [Using Social Media Effectively to Follow Your Dreams]

The girls have been communicating via Skype, Facebook,Twitter, etc. for months now, and their goal is to create a full-length documentary that follows both girls as they prepare to meet in person for the first time. They will document their unique experiences through a series of blogs, video journal posts, and digital conversations. They hope to hire a film and production crew to follow them as they travel through Europe and the United States learning about each other’s different countries and meeting one another’s families.

They also hope to raise enough money to conduct a DNA test in order to officially confirm their relationship—although both girls say they already know the truth in their hearts and have created a bond unlike any other they’ve ever had.

With 854 backers, the girls have surpassed their initial request for $30,000 by over five thousand dollars—and they still have 13 days in their campaign. Some incentives the girls are offering their supporters include digital downloads of the completed film, t-shirts designed by Anais, tickets to the premiere in either LA or London followed by dinner with the twins, and even executive producer credits!

Once again, I am amazed and astounded by social media’s ability to bring communities and individuals together. Whether you are starting a project using Kickstarter, or helping someone’s dreams come true—this service is one of the most innovative tools ever designed.

As an individual or businessperson, you can take an idea from its infancy and watch it become a reality. Kickstarter is the best friend of entrepreneurs and creative souls all over the world.

Let this link lead you to more amazing Kickstarter projects, inspiring stories, and fun marketing ideas.

By Sasha Novikov

Also Check out:

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Engage Your Classroom | Social Media and Education

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