Tag Archives: social media marketing

Creatine Marketing Newsletter | July 2013

Creatine Marketing Newsletter | July 2013

This month I used a different software but with a similar HTML code that I borrowed from the newsletter I created using Mail Chimp. The collage of photos used with the first article are a collection of my Instagrams. Also, the image on the bottom of the little people is from an infographic I created for my company.

Advertisements
Tagged , , , , ,

Crafting and DIY | Business Using Social Media

 

Crafting and DIY | Business Using Social MediaIn the past few years, the online crafting community has expanded tenfold. With the success of sites like Etsy, Pinterest, StumbleUpon, Instagram, Flickr, and with the popularity of blogging, arts and crafts is no longer just a summer camp activity—it’s a thriving, all inclusive economy.

With increased opportunities for exposure, simple web designs for commerce, and unlimited inspiration—small crafting businesses are springing up everywhere and they are succeeding. The crafting communities are supportive, encouraging, and loyal; the customers value the authenticity and unique nature of products that are handmade, original, and that cannot be reproduced or purchased at a chain retailer or department store.

When our economy took a dive, many people were laid off or lost hours at work—and many women, in particular, had to allocate new resources. Some that perhaps saw crafting and DIY projects as a hobby, were now utilizing their skills not only to create things instead of buying them, but also as viable side businesses. And as the trend grew, savvy entrepreneurs enhanced their businesses using social media.

Crafting and DIY | Business Using Social Media

On Pinterest, the “DIY and Crafts” category is one of its most widely used. And Etsy is designed exclusively for those who hand craft, sew, upholster, restore, paint, draw, crochet, and make jewelry. Instagram and Flickr offer artists the opportunity to show, and not just tell, people about their products. And now, with the new video plug-ins on Instagram, and apps like Vine, crafters can create promotional videos and engage with thousands of people, for free.

If you are just getting started with social media, there are dozens of avenues that you can use to propel your hobby into the realm of prosperous businesses. On Pinterest for example, creatives have a chance to engage in some fun marketing ideas. One way to use Pinterest as an indirect tool is to start a collection of your favorite things and incorporate some of your own items into “style guides” or seasonal “must haves.” For instance, if you create and sell jewelry, it would be helpful to include a collection of your pieces with handbags, shirts, and summer sandals to inspire people to buy.

You can share these collections via your social media networks and blogs. This method says, “Here’s how my items go with current fashion trends,” rather than “buy my necklace and earing set.”

Once you start selling your merchandise, you can invite customers to share photographs they’ve taken of themselves wearing or using your products and feature the photos in a contest.  Offer the winner some free goodies, and it is guaranteed that person will not only return for more, but he or she will tell other people about your product and online site or shop.

Crafting and DIY | Business Using Social Media

Finally, with sites like Tumblr, Twitter, Instagram, Facebook etc, you can utilize hashtags that will incorporate your photo or marketing phrase into a collection of other similar photos or phrases in the same category. Let’s say you’re selling hand sewn onesies for newborn babies, you can hashtag your product #babies #moms #parenting, and your product will show up any time another user searches in that category.

Social media sites provide extremely high conversion rates for small crafting businesses, and when you consider how simple they are to use—you’d have to be nuts not to put your marketing energy into developing a social presence.

 

By Sasha Novikov | Creatine Marketing

Tagged , , , , , , , , , , ,

Let’s Get Social

Let's Get Social

An Infographic I Created using a blank template and tools on the website Piktochart.com

Tagged , , , ,

Use Foursquare to Enhance Exposure | Foursquare for Business

Use Foursquare to Enhance Exposure | Foursquare for BusinessWhen you think about promoting your business on social media, you often visualize the primary six platforms: Facebook, Twitter, LinkedIn, Pinterest, Google +, and Instagram. Even as a social media marketer, I tend to focus a majority of my attention on these social networking giants− pushing content to where I assume I will get the most reach and interaction. But when I’m off the clock, I’m constantly using certain apps to organize my life and to help me make decisions. One of these resources is Foursquare, and although it receives less attention from marketers and businesses, it is one of the most useful mobile applications on the market.

Foursquare is a location-focused mobile app that allows users to “check-in” to places of business using their phone’s geo-location software. When you visit your favorite restaurant, a local spa, the gym, or a bookstore− you tag yourself there, and then share your location with Foursquare, Facebook, and Twitter friends. Not long ago, I thought this service was simply an enabler of narcissistic over sharing on its best day, and a stalking-for-dummies tool on it’s worst. However, like most trends I’ve tried to ignore, curiosity eventually got the best of me− and now that I’ve checked-in, I won’t be leaving for a while.

As an individual user, I find the mobile application efficient, user-friendly, and entertaining. Once you add some friends, you can see the restaurants they are trying out and then add them to your “To-Do list.” I have even searched out businesses based on my location, read reviews and tips, viewed images, and chosen where to shop based on the experiences my friends have had. From the application’s Home page, you can “explore nearby” and seek out food, nightlife, coffee, shopping, sights, and art. You get points for checking in, and even receive badges like, Local : “Sometimes you want to go…where everybody knows your name…You’ve checked in at the same place three days in one week”. People can be dubbed “mayor” of a place they frequently visit, and then others can dethrone the mayor and take his or her spot.

Using Foursquare to Enhance Exposure | Foursquare for Business

The app has become somewhat of a game, and over 25 million people are playing. The witty and sarcastic musings written by the app developers make me snicker, and the deals I get for checking in are the reason I keep coming back. And that is where businesses on Foursquare benefit from being on the platform. As a business owner, you can offer people coupons and discounts for checking in at your establishment. When users’ friends see where they are checking in to eat, shop, work, and play they are influenced to do the same based on recommendations from people they trust.

There are over a million businesses on Foursquare currently, so it’s not an application you can ignore -, it’s one you need to master in order to build your customer base and reward your most loyal customers simultaneously.

Use Foursquare to Enhance Exposure | Foursquare for BusinessClaiming Your Location | In order to get started you need to claim a physical space. Your venue is your business’s home base on Foursquare. Once you’ve downloaded the app, attempt to check in by searching for your business, and assuming it isn’t listed, select the plus sign that allows you to “Add this place.” Next, you will be asked to list the name of your business, the category it falls under, (i.e. Arts & Entertainment, Food, Professional, Shop & Service) and the exact address. The main categories will break down into more options, for instance, ‘nightlife spot’ offers subcategories like bar, beer garden, cocktail bar, dive bar, etc. It is important to give as much relevant information in each field as possible to help inform your current and potential customers, and to give them everything they need to communicate with you or your business. Finally, your company must be verified by Foursquare in order to finalize the process. You will receive a code to confirm your location and then you must pay a $10 fee to process your venue claim.

Updates and Promotions | Sending updates from your venue on Foursquare is a feature that allows you to send company news to a user’s feed about specials, coupons, deals, announcements, and other relevant information. Fox example, you can use this opportunity to offer customers something special while keeping them connected with news about upcoming events. Use Foursquare to Enhance Exposure | Foursquare for BusinessAnother feature for business owners is the Promoted Updates option, which allow a business to pay to have their local updates promoted in the Explore tab. It’s a new and exciting way for businesses to choose which updates deserve an extra push for maximum exposure.

Foursquare Check-In Specials | Offering specials to your patrons will keep them coming back, and these deals are a fun way for your customers to earn rewards whilst spreading awareness about your delicious food, innovative product, or unique service. Some businesses have used a Flash Special “The first 10 people who check in after 8pm get 25% off their order,” while other benevolent and tempting offers include a free cupcake on your first check-in. Chili’s offers a free order of chips & salsa upon check-in, and as a loyalty special, they offer a free dessert on every 3rd visit. When you’ve checked into a business more than anyone else in the last two months, you are granted

Use Foursquare to Enhance Exposure | Foursquare for Business

Mayor-ship of that location, and many businesses offer a mayor special which grants 20% off the entire bill. This kind of deal in particular encourages loyalty and rewards returning customers. Many businesses use a combination of these various specials to reel in and satisfy clientele. Use local updates to promote your specials on Foursquare, and also remember to update Facebook, Twitter, and all of your other social networks in order to spread the news about your special.

Add Tips about Your Company | People visiting your business can leave their opinions about what they’ve experienced. They are even promoted to leave tips about places they’ve checked into in the past, leaving the opportunity for both positive and negative feedback. When a user checks into a place for the first time, a different user’s tip flashes on the screen. The tips that appear atop the list of feedback are the ones with the most likes from other users. The goal behind ranking the tips is to boost the relevant and truthful ones to the top. If you add helpful tips about your location using a company page, you can share your strengths and highlight the human side of your business. Leaving a tip about your famous secret sauce, your employee of the month, or the most convenient parking location are all examples of how you can help your customers get the most value from your Foursquare presence.

Let Users Know they can Check-In | Integrate Foursquare into your website and social media profiles by adding the plugins and buttons below.Using Foursquare to Enhance Exposure | Foursquare for Business Doing this is the best way to connect your audiences and boost your following. The unique aspect of Foursquare is that it’s connecting your actions in the real world to your actions online. Don’t forget to leverage calls to action at your physical locations in order to

Use Foursquare to Enhance Exposure | Foursquare for Business

encourage, communicate and support your company’s presence on Foursquare.Be sure to display window stickers or signs to remind people to check in at your business. Reminding your customers to use Foursquare will help drive them into your place of business more often, leave tips, and become more active with your company on the platform.

One of the main reasons people do not use the apps they’ve downloaded is because they forget. Dozens of apps wax and wane; they get our attention for a while, and then like our winter wardrobes, we get rid of them to make space for something new (well in California at least). But Foursquare offers a one-of-a-kind ingenuity, and its developers are constantly updating and adding new features to the service. Every business should be using this mobile app in order to build a loyal client base that will work with you to increase your presence and profit.

By Sasha Novikov | Creatine Marketing

Tagged , , , , , , ,

I Like You; Therefore, I like your Work. [Building Your Reputation]

I Like You; Therefore, I like your Work. [Building Your Reputation]Do you care about being liked? Most of us do. As an adult you eventually adopt the “you win some, you lose some” mentality− but as a businessperson, it is important that people hold positive associations to you and your company so that when they see you or think of you or your brand, it is with a mental smile.

Your reputation follows you, not only when meeting with clients or customers face-to-face, but also on the Internet. At the end of the day, being liked does matter. The way that you are regarded by others can affect your business the same way it can affect your mental and physical health. People who are liked have larger social networks, which, in their personal lives, provide them with more emotional support− and in their professional lives, provide them with increased levels of success.

We all have friends or coworkers who are quick to praise or condemn a particular experience at a restaurant, store, or other establishment using their social media networks. I can admit that I’ve even left a Yelp review or two. How can you, as an individual, ensure that social media has a positive impact on your business? Confident, honest, and engaging business people tend to notice a steady increase of Facebook fans, Twitter followers, or real-life customers.

If people are keen on you, they are more likely to help when you need a favor, for example− promoting your business through word of mouth, or via the web− both courtesies, which hold immeasurable power. When people like what you represent as a person, they are likely to identify with your brand, your ethical foundations, and your goals− and as your business ideals are often rooted strongly in your character, the people that like you as a human will extend those sentiments to your company and show their appreciation− these days, using social media.

Just like with your personal relationships, in your business affairs, simply getting along with people is not the same as being liked or respected. There is a fine balance that needs to be reached between meeting your needs and making sure they are inline with those of another. Whether you are trying to make new friends or solidify business partnerships, these tips will boost your “like” factor− tangible and digital.

  1. Don’t be boastful. Overemphasizing your success comes off as pretentious. No matter how fortunate you are, remember to stay humble. You don’t have to down play every single achievement, but there’s no need to make them overly apparent to everyone, each time you speak. Timing can be very important. If you learn to express your accomplishments in a manor that is nonthreatening, people are less inclined to write you off as arrogant. You can demonstrate that you are a competent person without being a show-off.
  2. Become genuinely interested in others. People can usually recognize someoneI Like You; Therefore, I like your Work. [Building Your Reputation] who is trying too hard to be liked. In fact, the desperation of approval is directly associated with phoniness. Remember, there is no need to put on a false front just to get people to like you. When you show interest in the activities, ambitions, and triumphs of those around you, they will feel appreciated and acknowledged. Not to mention, you may be able to learn something new. Be a good listener, ask plenty of questions, and encourage others to talk about themselves. When they bring up something you find interesting or a mutual passion you should begin a deeper conversation on that topic because it will make the other person feel important. But be sincere, do not interrupt when a person is speaking to you− there will be an appropriate moment for you to share your own stories and experiences, but not at the expense of someone who believes you are listening to what they are saying.
  3. If you are positive, your presence is positive. People can only stand a “Debbie Downer” in moderation. They are difficult to befriend because they make us uneasy. If you are overly critical, even your closest friends will find you unpleasant to be around. It’s fine to offer constructive assessments, but be ready to provide several solutions or ideas to resolve the issues you point out. What good is a cynic with no better cause? Most people do not enjoy reading the status updates of that one friend who is always whining and complaining− and that woe-is-me attitude does not translate well in the business world either.
  4. Smiling, it’s a simple salutation! Maybe my obnoxious alliteration will help you keep this one stored in the memory bank. A smile is like a decorative, “Welcome, I’m friendly” banner− on your face. It’s your first chance to invite someone into an interaction with you. Not only do you seem more open and nice, but you also feel better on the inside, and that is a proven formula for gaining people’s affections.
  5. Leave the judging to the American Idol panel. You don’t need to build your own reputation on the failings of others. Instead, let your own stellar qualities stand for themselves. When you root for the success of your coworkers, friends, or family, they will return the support. As a leader in your community, business, or social circle you need to accept and appreciate those around you− quirks and all.

I Like You; Therefore, I like your Work. [Building Your Reputation]In an age where every single opinion is tweeted and then retweeted, it is crucial to maintain a positive reputation in your personal life because that will echo in your professional decisions. This is especially true if you’re company is using social media in business because your character must remain completely transparent in order for you and your business to be perceived as authentic.

In reality, no matter what you do, what you say or look like, how you behave, dress, or what you believe− some people will like you and others won’t. But as a business leader, you need to increase your odds by following the methods in this article and working even harder to be reachable as well. Connect with others on a one to one basis by allowing them to penetrate your private bubble. Letting people get to know you, being nice, and caring about others− whether about their personal or professional endeavors− will ensure the same feelings from them in return.

By Sasha Novikov, Creatine Marketing

If you liked that article, you might also enjoy this

Tagged , , , , , , , ,

Kickstarter [Using Social Media Effectively to Follow Your Dreams]

Kistarter [Using Social Media Effectively to Follow Your Dreams]Kickstarter is the world’s largest funding platform for creative projects. The company was founded in 2009 and through the website, individuals or businesses are able to raise money via crowd funding. Basically, as long as you have a fundraising idea, Kickstarter provides the tools you need to bring your project to fruition.

The website has connected entrepreneurs with financial backers on a diverse array of endeavors including: charities, indie films, music, stage shows and comics, video video games, and food-related projects–among hundreds of others. A person or group of people create an event, product, or service and advertise it on Kickstarter, then regular people can donate money—as little as one dollar, or as high as you can imagine. Once the project reaches its dollar-amount goal, the people who invested will receive thanks, maybe a t-shirt, the initial product their funds helped create, or perhaps even dinner with its inventor.

This community based encouragement system has sparked innovation and creativity worldwide. By helping people gather money from the public, this service offers anyone with a imaginative new idea the opportunity to circumvent traditional avenues of seeking out investment—which can be tedious and time consuming— without struggling to come up with the money needed to kick start a project.

Kistarter [Using Social Media Effectively to Follow Your Dreams]Project creators choose a deadline and a minimum income goal, and if this goal isn’t met by the deadline—no funds are collected. In this way, the system still requires creators to market their idea by producing interesting commercials and speaking about why their idea is necessary, interesting—or worth the $5,000 they’re asking for.

In 2012, over two million people pledged a total of $319,786,629 and successfully funded a little over eighteen thousand projects. That means that, on average, backers were pledging about $606.76 per minute, and seventeen projects raised $1million or more.

In this article, I want to focus on two projects that struck me as particularly remarkable and unique. Neither are tangible products, but both are life changing for their creators. The first venture is called Friend Request: Accepted—by photographer Ty Morin, and the second is called Twinsters (combining the words twin and sisters) started by Samantha Futerman.

Friend Request: Accepted

Kistarter [Using Social Media Effectively to Follow Your Dreams]

Ty Morin, a Connecticut based photographer, is setting out to locate and get to know every single one of his Facebook friends… all 788 of them. He will spend the next few years traveling all over the world, seeking out his “friends” and photographing them doing something they are passionate about—while filming the entire process.

Morin states that at least half of those 788 people, he’s never even spoken to, so this project will give him the chance to connect and reconnect with people. Rather than hiding behind the computer screens, he will be using social media effectively to make genuine real-life, human connections.

His idea isn’t to just gather people together for a group photo—rather he wants to sit down with each individual person and be witness to his or her passion, whether that is a project, piece of music, artistic endeavor, or new baby. He will be using a vintage 8×10 camera so each portrait will take about an hour to complete. This method will be frustrating Morin admits, but it will give him a chance to spend time with the people he’s meeting.

Morin initially set a $5,000 goal to be used towards film, darkroom chemicals, travel expenses, transportation, and fuel. He enticed big spenders to pledge $5,000 or more by stating that he will personally add the backer on Facebook, and show up to take his or her portrait with his camera—so this backer would appear in the film, receive a copy of it, and have their name in the credits. Someone took the bait. Two people pledged $500 or more—another two pledged $250 or more, and so on.

The deadline to pledge came and went. By March 26, when people were no longer able to contribute, Morin had raised $14,166—almost ten thousand dollars more than he had planned to receive. Morin promises each backer his or her name in his film, which will be completed sometime within the next 5 years.

Twinsters

On February 21, 2013, Samantha Futerman, an actor living in LA, received a private message via Facebook from a random stranger, Anais Bordier. Little did Samantha know that reading the message would dramatically change her life.

Anais, a French fashion design student living in London, noticed a very familiar face starting back at her from a YouTube video she had watched featuring Samantha. Her friends pestered her about the resemblance, but without access to a name or any other information, Anais left it to coincidence and lived her life, but with a lingering curiously always there in the back of her mind.

Earlier this year, however, when the film 21 and Over hit theaters, featuring Samantha again, Anais could no longer leave the phenomenon unexplored. This actress shared an identical, carbon copy or her face—and after a few late night social media stalking sessions, the young French girl—born on November 19, 1987 and adopted shortly after—read the same exact story on Samantha’s Facebook page. Both girls were born in Seoul, South Korea—on the same day in the same year—and both adopted out to different families. Once Anais realized that it was possible that Samantha was her biological twin sister, she reached out to her via Twitter and Facebook.  Kistarter [Using Social Media Effectively to Follow Your Dreams]

The girls have been communicating via Skype, Facebook,Twitter, etc. for months now, and their goal is to create a full-length documentary that follows both girls as they prepare to meet in person for the first time. They will document their unique experiences through a series of blogs, video journal posts, and digital conversations. They hope to hire a film and production crew to follow them as they travel through Europe and the United States learning about each other’s different countries and meeting one another’s families.

They also hope to raise enough money to conduct a DNA test in order to officially confirm their relationship—although both girls say they already know the truth in their hearts and have created a bond unlike any other they’ve ever had.

With 854 backers, the girls have surpassed their initial request for $30,000 by over five thousand dollars—and they still have 13 days in their campaign. Some incentives the girls are offering their supporters include digital downloads of the completed film, t-shirts designed by Anais, tickets to the premiere in either LA or London followed by dinner with the twins, and even executive producer credits!

Once again, I am amazed and astounded by social media’s ability to bring communities and individuals together. Whether you are starting a project using Kickstarter, or helping someone’s dreams come true—this service is one of the most innovative tools ever designed.

As an individual or businessperson, you can take an idea from its infancy and watch it become a reality. Kickstarter is the best friend of entrepreneurs and creative souls all over the world.

Let this link lead you to more amazing Kickstarter projects, inspiring stories, and fun marketing ideas.

By Sasha Novikov

Also Check out:

Social Media Fast: Unplug Without Feeling Disconnected

or

Engage Your Classroom | Social Media and Education

Tagged , , , , , , , , ,

Social Media Fast: Unplug without Feeling Disconnected

imgres-1

We are nearing the end of the Lenten season, where millions of Americans sacrifice one or more of their indulgences for about forty days and forty nights. Most of my friends and coworkers have given up the usual, carbs, sweets, or sodas—but I have others that have attempted the impossible—a 40-day social media fast.

I hear you skeptics out there; you think this idea is brilliant, a way to reconnect with the tangible world around us rather than dedicating hours to the Internet time suck. I have to admit, a part of me agrees—it’s a good idea to unplug every now and then. But here at Creatine, we understand that maintaining a social presence for your business is very different than logging into Facebook to chat with your friends.

There is nothing wrong with you, or your social media management team, stepping away from being online, however, you can’t simply ignore your company’s social networks altogether. If the circumstances arise, and you decide you need to take a break from blogging, tweeting, and sharing—but you know that you cannot completely leave your followers in the dark, create a strategy that aids you in making the most of your time while you’re connected.

Construct a streamlined approach to shorten the amount of time you spend at your computer by concentrating on managing six major social networks. Your channel mix may vary from the ones I cover in this article, but you should still isolate a few specific activities for your networks and set yourself a time limit for each one.

twitter Twitter: 10 minutes

Take a few moments once or twice a day to respond to any tweets that may have been directed your way, nothing lengthy, just a quick acknowledgement of your gratitude.

Continue by scheduling out tweets for the next week to promote any recent content, current and upcoming events, or any news that you feel must be shared immediately. The act of automating tweets has caught some heat lately, but remember, you aren’t an individual who has the time to update Twitter with every single thought in your mind; you are running a business and automation is key to productivity, efficiency, and consistency. Schedule out some funny jokes, an interesting quote, or a statistic and your followers aren’t frustrated—they are aware of your presence and perhaps even comforted in the change of pace. Additionally, your automation tool allows you to see and revisit any scheduled tweets in one place—this is convenient and dynamic because if you realize you need to make a change, you have that opportunity.

imgres-2

Use the remaining minutes to share the content of others in your industry to help build relationships. Retweet interesting articles, images, or ideas—don’t go nuts here, scrolling through your feed for an hour is over doing it. Stay focused so you can remain dedicated to your fast.

facebook Facebook: 6 minutes

A business has to utilize Facebook the same way a normal human might. Over-posting is obnoxious, and posting the same exact content every time becomes monotonous. Because Twitter is a live-feed it is important to update more frequently so your content isn’t obscured by other information—but on Facebook this just isn’t a concern. If you post every day, reducing your activity will not necessarily hurt your campaign. But disappearing completely isn’t an option either.

Schedule out some core updates, like with Twitter, about new content or upcoming events. Focus on producing timeless content. Anything that is highly visual will perform the best—share some behind-the-scenes images of your staff caught in the act of performing their work, share a trending and relevant YouTube video, or ask a question to which your audience can respond.

Take a minute or two to respond to any comments on your wall or on your content, and spend about one minute liking the content of your partners, clients, and thought leaders in your industry. Then it is time to move on to the next network.

linkedin Linked In: 6 minutes

Linked In offers you the opportunity to share your more professional content. Post an article or two in your industry specific groups and engage in any notable discussions. Perhaps take a few minutes to pose your own discussion questions in order to start a dialogue of your own. Let the conversation build and then subside; only jump back in if other questions are directed exclusively to your company. Otherwise, let people chat and respond to one another and check back in a few days to gather any information or to reengage.

pinterest Pinterest: 4 minutes

PInterest Meme

Alright, I know I’m pushing it with a suggested four minute time limit. I have never been able to sit on Pinterest for less than an hour, but it’s time we all restrain ourselves. Pinterest can be one of the most useful social media marketing tools, or it can suck you into its wonderfully fascinating black hole of random content. Create what I call a mind-anchor before delving into this network. Concentrate on the tasks at hand, and remember—all of the recipes, exercise tips, crafting ideas, and cat pictures will be there next week too.

Take two minutes to pin any recent internal or external content and obviously make sure there is some form of graphic to accompany it, considering the platform. If you want to highlight your blog article, pin the image. Also you should search for some infographics, staff, or client photos. Then take the final two minutes to engage with your recent pinners. Return the favor by repining an image they have contributed, following one of their boards, or just leaving a comment that thanks them. Saying thanks on a new social channel can be extra engaging.

google_plus Google +: 2 minutes

For now, Google+ demands less attention than all of our other social networks. This may be changing quickly, but in the mean time—be where your friends and followers are and dedicate more of your time there, but do not forget the underdogs and up-and-comers.

Share your recent content on your page and use your circles to segment our only the most relevant audience. Google+ is a fantastic forum for longer posts like blogs and news articles.

Your audience on Google+ is receptive to longer form content like engaging questions and discussions. Perhaps you could try to facilitate a dialogue between your customers about certain products or services you offer.

instagram Instagram: 2 minutes

Instgram offers your business a chance to be social, relevant, quirky, and fun all while marketing for your business and building your brand. You only have two minutes here, so make the time count by taking your fans behind the scenes with pictures of your staff, events, and office space.

Offer your followers a deeper and more personal look into the personality of your company. You can highlight each staff member and explain some of their responsibilities and roles; you can snap images of work and creative spaces, or banners and logos.

If you are out if ideas for pictures, inspire your followers with motivational or relevant quotes in a stylized format. Those images tend to receive a lot of attention on Instagram.

So there is a short breakdown about how to rock your social media in 30 minutes; enabling some down time without becoming a ghost. Remember that disconnecting is healthy, but your customers and followers may be depending on you for news, deals, and content. Rather than dedicating each and every day to your social media marketing campaign, learn to use your time wisely and efficiently in order to build a clean, but solid and strong presence for your business. Sometimes taking some time off is just what we need to clear our heads—that works for social media the same way it works for any other responsibility.

By Sasha Novikov

Tagged , , , , , , , , ,

Creatine Marketing | Newsletter March 2013 Issue

Creatine Marketing | Newsletter March 2013 Issue

This month it was my responsibility to create the newsletter template in SNAP. I also chose all of the images, created the banned with photos I took myself, and wrote all of the content in this particular issue of Creatine Marketing’s newsletter. 

Tagged , , , , , ,

Through the Social Media Grape “Vine” | Popular Mobile Apps

vine-app-for-iphoneEarlier this year Twitter released a new mobile application called Vine. The software lets users add 6-second videos to their tweets or Facebook updates. You simply point your mobile device, (you can call out “ACTION!” If you’d like), touch the screen and the app records the scene.

What makes Vine different, however, is the ability to stop and start the recording instantly. You just lift your finger, and the recording stops—you touch it, and it begins again, right where you left off. You can create frame-by-frame animations, montages, or (really) short films.

Vine is already one of Apple’s most popular mobile apps; users are increasing every day— and with a few creative, yet simple ideas, you can enliven your Twitter feed, entertain clients and followers, and have fun as an amateur filmmaker. Vine offers individual tweeters an opportunity to catch their cats doing funny things, and professional tweeters a fresh and innovative new tool for their social media campaign! It’s a win-win.

Images really catch our attention, and moving images—well that is just a bonus. With six whole seconds you can broadcast a message from your company, include your logo, showcase some recent projects or products, invite your followers to suggest ideas for clips, or personalize your brand with a video of your employees performing a simple action—like we have in this Vine video!

Another great idea is to ask your customers to wear your logo, or use your product, record themselves, and submit the videos to your marketing team. You can make it a friendly competition, and feature your favorite videos via social media—or you could just compile the videos into a longer-form advertisement. Hold contests where you encourage your consumers to create videos that

help with brand recognition and visibility, and simultaneously make them an equal part of the process they will remain interested in your business.

url-3

Use Vine to create short instructional, how-to videos for services or products that are perhaps a little confusing. Additionally, you can entice your followers with short 6-second teaser ads of a longer video that you plan to release in the future.

Perhaps this is your opportunity to be a little silly as a company. Turn your smartphone into a candid camera situation. Sneak up on employees and catch them texting or checking their Facebook page. Surprise people out on the street or in your store by asking them questions about your brand, food, or service. Use your imagination to create hilarious and memorable clips, because those are the ones that are the most popular—and wouldn’t you like to be the one who records the next viral video?

But be careful, because Vine is enticing and easy to use. Don’t be tempted to upload a dozen videos a day. Think twice before uploading a collection of poorly thought-out videos. Just like any other social networking platform, you want to seem organic, original, and human. If you are bombarding your Twitter followers with 6-second ads, do not be surprised if your engagement decreases and you’re hit with some bad publicity. Reward customers for their click by offering fun and creative videos so they come away with a positive image of your brand.

By Sasha Novikov

Tagged , , ,

Social Media Management Apps Are a Great Resource – Just Sayin’

Social Media Management Apps Are a Great Resource – Just Sayin’Have you ever read a tweet or meme and heard the inflection of a specific voice in your head? We all have a friend, relative, or coworker with such a distinct voice, that we can hear them above all other sounds– even in a packed, noisy bar or in the airport. Have you ever logged into Twitter to see two celebrities locked in an argument or battle of wits? You secretly wish, “If only I could hear this, instead of just reading it!” Well, now you can! Never miss another nuanced expression, a sarcastic exclamation, a silly impression of the president, or that exclusive celebrity interview with this new social media management app!

Comedian Ricky Gervais recently collaborated with David Hayden, CEO of the voice-technology company, CloudTalk, to release a new mobile app called Just Sayin’. This app uses a voice-recording tool to let users post a combination of spoken updates, images, and videos to Facebook and Twitter via their iPhone, iPod Touch, and iPad.

The way the app works, is that you post voice-recorded messages onto the platform similarly to the way you would post an image on Instagram. Like Instagram, the audio and video messages can then be sharedvia Twitter or Facebook. Your followers can now hear yourtweet as well as read it!

Social Media Management Apps Are a Great Resource – Just Sayin’

While the app is currently being used largely for entertainment purposes, Gervais refers to it as a business app as well. The app’s co-founder, Hayden, believes that adding the human voice to social media is, “the next big thing.” He adds that news outlets could use it to broadcast voice interviews, celebrities could use it to interact with fans, politicians could use it for public statements, and the average person could use it to simply say what’s on their mind. This new social media platform offers a user the opportunity to voice his or her opinion and then engage in conversations with many others.

Gervais has been podcasting for years now, so for him, expanding the social aspect to voice recorded conversations was a logical next step. The entertainer appeared on USA Today saying that this new app, “will be to radio what Twitter was to newsprint.” His analogy references the way in which Twitter users, sharing images and stories of live occurrences from all around the globe, can directly affect media campaigns and news content.

Small business owners and entrepreneurs can use this app to record instructions, dogmas, daily musings, hiring requirements, and much more. You can offer employees the option of voice memos, digital meetings, and virtual water cooler conversations.

 Perhaps this app will encourage Internet gabbers to develop well thought out and interesting voice recordings– or it could lead to an influx of angst-y teenage rants about overprotective parents. Whatever the case, its developers believe it will turn out to be something really positive. Offering social media users a chance to use their unique voices, to really stand out and be human in a world of automation. The idea that millions of people will be able to engage in public conversations is, indeed, revolutionary and innovative.

By: Sasha Novikov, Creatine Marketing

Tagged , , , , , ,

Facebook’s 20% Policy

Earlier this month, Facebook changed its policy regarding text overlay on images that appear in a user’s ‘cover photo’ and in News Feed advertisements. The updated policy limits the text in these photos to 20 percent of the surface area. In the past, Facebook restricted the use of “calls-to-action” and “price and purchase information” in photos because the developers wanted to prevent advertisers from sharing (and over-sharing) images that looked like typical promotional material. The guidelines were vague, however, which led to a lack of participation and enforcement.

The new policy states that advertisement photos are now permitted to include calls to action and purchase information as long as the text makes up less than 20 percent of the image. The cover photo specifications are considerably more restrictive.

Page Terms Section III. B reads:

Covers may not include:

1. Images with more than 20% text;

2. Price or purchase information, such as “40% off” or “Download it on socialmusic.com”

3. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;

4. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or

5. Calls to action, such as “Get it now” or “Tell your friends.”

Starting January 15, Facebook associates will begin reviewing images from page post ads that are eligible for News Feed. The company is developing a grid-based text overlay detection tool to identify non-compliant photos; a version of this resource will be available for advertisers and small businesses in order to help them determine, in advance, whether or not their images will be approved. It is important for advertisers and small business owners to remember that text within logos and taglines will also count towards the 20 percent limit. Also, there is nothing written in the rule that requires text to fit into a specific area, just that the cover image cannot be more that 20% text.

Facebook's 20% Policy

How will these changes affect business owners and entrepreneurs who depend on Facebook as an integral part of their social network advertising campaign? That depends on your perspective. Many business professionals argue that it is your content and not your cover photo that builds relationships. The cover photo may be an eye-catcher, but the page itself is what encourages customers to stay.

“Facebook people react negatively to content that they perceive as inauthentic or impersonal. Since text is rare in photos from friends, text in brand photos triggers negative emotions in people. Instead of introducing text in your images, choose photos that send a message or tell a story on their own without words.” 

Facebook’s Page Post Practices 

Rather than including deals and contact information within your cover, reserve that space for your company name, logo, and a catchy tagline. Or perhaps you could use your 20 percent to describe your unique services, features, or the benefits your organization offers. The main objective should be to keep it simple and focus on quality. Customers should be able to understand what your image represents without having to squint in order to read fine print.

In your ‘about’ section, be sure to emphasize your website address so that is prominently visible beneath your cover image. That way, if your customer is eager to learn more—he or she knows where to head next.

There are no limits to the number of photos a company or general Facebook user is allowed to post on their own News Feed, so remember to post plenty of photos of your products, staff hard at work, or services you’ve provided a client. Human beings are very visual creatures; we buy with our eyes—so the more photos, the better.

If you are still concerned about the new policy sabotaging your Facebook advertising strategy, keep in mind that you can purchase as many advertisements as you please. Each one can contain a separate, but related, message. Last year the ads were not allowed to highlight product cost or purchase information. Now that the advertisements can include a call-to-action, the price of a product, or information on an upcoming sale, your marketing campaign will be more effective.

By: Sasha Novikov

Tagged , , , , , ,

A Report Card for your Website [Web Analytics Training]

Unknown-1So your website is up and running; you have created effective and interesting content, optimized the pages in order for the search engine results to highlight your site, and you’re promoting all of your information using social media. You’ve come a long way, but in order to progress even further, tracking your website’s effectiveness is crucial.

Some important questions to ask yourself are:

  • How many visitors are coming to your site each month?
  • How are they finding your site?
  • How long do they stay each time?
  • How many pages do they view?
  • Is the money you’ve spent on graphics and layouts influencing your customer in a positive way?
  • Which online advertisements are actually leading traffic to your site?

The answers to these questions can help you write better content, feature various new products or clients, ensure brand visibility, and extend your market base. When you know how your website is being used, it is much easier to make enhancements or adjustments accordingly.

The data offers businesses well-defined information about the effectiveness of the website they’ve created.

Web analytics tools were created to help answer these questions. Whether you use Google’s analytics service or any other— the web-based application is able to collect the data based on the questions we asked in the previous paragraph, and through a variety of calculations, generate comprehensive charts and reports. A fantastic benefit to web analytics is that they are quantitative—they neither sugar coat the shortcomings, nor praise the successes of your website. The data offers businesses well-defined information about the effectiveness of the website they’ve created. Armed with this material, you can restructure your website in order to maximize profitability.

Now that you have the resources to track user behavior, it is important to determine what your goals are:

  • What do you hope to accomplish with your site?
  • What are the necessary courses of action to obtain your desired outcome?

Try compiling a list or a series of processes that are essential to progressing onto the next step.  For example, if you are concerned about not having enough visitors to your website, perhaps your next newsletter or email blast can include a call-to-action. Offer a free eBook or a coupon that provides your customer with a discount on a product or service. These offers not only function as advertisements for your business, but they also drive traffic to your site and could even boost your conversion rate.

•	What are the necessary courses of action to obtain your desired outcome? Finally, be open with your clients and customers about your ambitions. When you are reaching your goals, let everyone know. When you set new objectives, speak up about that as well.  If you’ve modified your webpage or revitalized your campaign, publicize the changes using your social networks.

With web analytics, we can explore multiple facets of online marketing. We can gauge the power of email marketing versus search engine marketing, as well as monitor the effectiveness of blogging and social media advertising. Once we travel down each avenue for a period of time, we are able to determine how useful each method really is in growing your business.

By Sasha Novikov, Creatine Marketing

Tagged , , ,

Creatine Marketing Named in Best Social Media Marketing Services

Sacramento based marketing company, Creatine Marketing, is proud to announce that it has been named #13 Best Social Media Marketing Services worldwide by TopSEOs.com.

Robert Black, Creatine Marketing, Social Media MarketingCreatine Marketing specializes in website design, video marketing, social media management, and mobile applications. The company was founded in 2010, and with a recent explosion in its client base, and an increase in staff, is off to a promising start and prepared to take on new challenges this upcoming year.

The online marketing firm qualified for the list based on its strong search engine optimization (SEO) ranking, distinct social presence, and its brand managementexcellence. One of the biggest challenges in SEO is staying current with the newest techniques associated with obtaining top search rankings. The Creatine Marketing team uses an advanced software called SNAP Social in order to manage their client’s accounts efficiently and effectively. The social media marketing professionals diligently seek out and publish content based on popular trends. They ensure that clients are kept up-to-date in order to increase their brand visibility, reach, and overall success.

The organization has an expansive reach and excels in SEO. In fact, if one were to search for ‘social media marketing companies or agencies’ using Google, Creatine Marketing’s webpage would appear on the first page nearly every time. Some of the other companies on the list have been in business since the late nineties, so for a firm so young to reach this rank in such a short amount of time is an incredible accomplishment.

Ranking number 13 on a list of 30 Best Social Media MarketingServices is no small feat. TopSEO - Best Social Media Marketing Services, Creatine MarketingThe people at Creatine Marketing understand that progress requires effective communication, useful information, quality keywords and phrases, and the insight to always be adapting. The firm has a straightforward and practical vision — to help individuals and businesses establish an online presence that not only communicates the vision of theirbrand and captures the attention of their target audience, but also demonstrates a tangible ROI (Return On Investment).

http://www.prnewswire.com/news-releases/creatine-marketing-named-in-best-social-media-marketing-services-186953761.html

Tagged , , , ,