Tag Archives: Pinterest

Crafting and DIY | Business Using Social Media

 

Crafting and DIY | Business Using Social MediaIn the past few years, the online crafting community has expanded tenfold. With the success of sites like Etsy, Pinterest, StumbleUpon, Instagram, Flickr, and with the popularity of blogging, arts and crafts is no longer just a summer camp activity—it’s a thriving, all inclusive economy.

With increased opportunities for exposure, simple web designs for commerce, and unlimited inspiration—small crafting businesses are springing up everywhere and they are succeeding. The crafting communities are supportive, encouraging, and loyal; the customers value the authenticity and unique nature of products that are handmade, original, and that cannot be reproduced or purchased at a chain retailer or department store.

When our economy took a dive, many people were laid off or lost hours at work—and many women, in particular, had to allocate new resources. Some that perhaps saw crafting and DIY projects as a hobby, were now utilizing their skills not only to create things instead of buying them, but also as viable side businesses. And as the trend grew, savvy entrepreneurs enhanced their businesses using social media.

Crafting and DIY | Business Using Social Media

On Pinterest, the “DIY and Crafts” category is one of its most widely used. And Etsy is designed exclusively for those who hand craft, sew, upholster, restore, paint, draw, crochet, and make jewelry. Instagram and Flickr offer artists the opportunity to show, and not just tell, people about their products. And now, with the new video plug-ins on Instagram, and apps like Vine, crafters can create promotional videos and engage with thousands of people, for free.

If you are just getting started with social media, there are dozens of avenues that you can use to propel your hobby into the realm of prosperous businesses. On Pinterest for example, creatives have a chance to engage in some fun marketing ideas. One way to use Pinterest as an indirect tool is to start a collection of your favorite things and incorporate some of your own items into “style guides” or seasonal “must haves.” For instance, if you create and sell jewelry, it would be helpful to include a collection of your pieces with handbags, shirts, and summer sandals to inspire people to buy.

You can share these collections via your social media networks and blogs. This method says, “Here’s how my items go with current fashion trends,” rather than “buy my necklace and earing set.”

Once you start selling your merchandise, you can invite customers to share photographs they’ve taken of themselves wearing or using your products and feature the photos in a contest.  Offer the winner some free goodies, and it is guaranteed that person will not only return for more, but he or she will tell other people about your product and online site or shop.

Crafting and DIY | Business Using Social Media

Finally, with sites like Tumblr, Twitter, Instagram, Facebook etc, you can utilize hashtags that will incorporate your photo or marketing phrase into a collection of other similar photos or phrases in the same category. Let’s say you’re selling hand sewn onesies for newborn babies, you can hashtag your product #babies #moms #parenting, and your product will show up any time another user searches in that category.

Social media sites provide extremely high conversion rates for small crafting businesses, and when you consider how simple they are to use—you’d have to be nuts not to put your marketing energy into developing a social presence.

 

By Sasha Novikov | Creatine Marketing

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Social Media Fast: Unplug without Feeling Disconnected

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We are nearing the end of the Lenten season, where millions of Americans sacrifice one or more of their indulgences for about forty days and forty nights. Most of my friends and coworkers have given up the usual, carbs, sweets, or sodas—but I have others that have attempted the impossible—a 40-day social media fast.

I hear you skeptics out there; you think this idea is brilliant, a way to reconnect with the tangible world around us rather than dedicating hours to the Internet time suck. I have to admit, a part of me agrees—it’s a good idea to unplug every now and then. But here at Creatine, we understand that maintaining a social presence for your business is very different than logging into Facebook to chat with your friends.

There is nothing wrong with you, or your social media management team, stepping away from being online, however, you can’t simply ignore your company’s social networks altogether. If the circumstances arise, and you decide you need to take a break from blogging, tweeting, and sharing—but you know that you cannot completely leave your followers in the dark, create a strategy that aids you in making the most of your time while you’re connected.

Construct a streamlined approach to shorten the amount of time you spend at your computer by concentrating on managing six major social networks. Your channel mix may vary from the ones I cover in this article, but you should still isolate a few specific activities for your networks and set yourself a time limit for each one.

twitter Twitter: 10 minutes

Take a few moments once or twice a day to respond to any tweets that may have been directed your way, nothing lengthy, just a quick acknowledgement of your gratitude.

Continue by scheduling out tweets for the next week to promote any recent content, current and upcoming events, or any news that you feel must be shared immediately. The act of automating tweets has caught some heat lately, but remember, you aren’t an individual who has the time to update Twitter with every single thought in your mind; you are running a business and automation is key to productivity, efficiency, and consistency. Schedule out some funny jokes, an interesting quote, or a statistic and your followers aren’t frustrated—they are aware of your presence and perhaps even comforted in the change of pace. Additionally, your automation tool allows you to see and revisit any scheduled tweets in one place—this is convenient and dynamic because if you realize you need to make a change, you have that opportunity.

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Use the remaining minutes to share the content of others in your industry to help build relationships. Retweet interesting articles, images, or ideas—don’t go nuts here, scrolling through your feed for an hour is over doing it. Stay focused so you can remain dedicated to your fast.

facebook Facebook: 6 minutes

A business has to utilize Facebook the same way a normal human might. Over-posting is obnoxious, and posting the same exact content every time becomes monotonous. Because Twitter is a live-feed it is important to update more frequently so your content isn’t obscured by other information—but on Facebook this just isn’t a concern. If you post every day, reducing your activity will not necessarily hurt your campaign. But disappearing completely isn’t an option either.

Schedule out some core updates, like with Twitter, about new content or upcoming events. Focus on producing timeless content. Anything that is highly visual will perform the best—share some behind-the-scenes images of your staff caught in the act of performing their work, share a trending and relevant YouTube video, or ask a question to which your audience can respond.

Take a minute or two to respond to any comments on your wall or on your content, and spend about one minute liking the content of your partners, clients, and thought leaders in your industry. Then it is time to move on to the next network.

linkedin Linked In: 6 minutes

Linked In offers you the opportunity to share your more professional content. Post an article or two in your industry specific groups and engage in any notable discussions. Perhaps take a few minutes to pose your own discussion questions in order to start a dialogue of your own. Let the conversation build and then subside; only jump back in if other questions are directed exclusively to your company. Otherwise, let people chat and respond to one another and check back in a few days to gather any information or to reengage.

pinterest Pinterest: 4 minutes

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Alright, I know I’m pushing it with a suggested four minute time limit. I have never been able to sit on Pinterest for less than an hour, but it’s time we all restrain ourselves. Pinterest can be one of the most useful social media marketing tools, or it can suck you into its wonderfully fascinating black hole of random content. Create what I call a mind-anchor before delving into this network. Concentrate on the tasks at hand, and remember—all of the recipes, exercise tips, crafting ideas, and cat pictures will be there next week too.

Take two minutes to pin any recent internal or external content and obviously make sure there is some form of graphic to accompany it, considering the platform. If you want to highlight your blog article, pin the image. Also you should search for some infographics, staff, or client photos. Then take the final two minutes to engage with your recent pinners. Return the favor by repining an image they have contributed, following one of their boards, or just leaving a comment that thanks them. Saying thanks on a new social channel can be extra engaging.

google_plus Google +: 2 minutes

For now, Google+ demands less attention than all of our other social networks. This may be changing quickly, but in the mean time—be where your friends and followers are and dedicate more of your time there, but do not forget the underdogs and up-and-comers.

Share your recent content on your page and use your circles to segment our only the most relevant audience. Google+ is a fantastic forum for longer posts like blogs and news articles.

Your audience on Google+ is receptive to longer form content like engaging questions and discussions. Perhaps you could try to facilitate a dialogue between your customers about certain products or services you offer.

instagram Instagram: 2 minutes

Instgram offers your business a chance to be social, relevant, quirky, and fun all while marketing for your business and building your brand. You only have two minutes here, so make the time count by taking your fans behind the scenes with pictures of your staff, events, and office space.

Offer your followers a deeper and more personal look into the personality of your company. You can highlight each staff member and explain some of their responsibilities and roles; you can snap images of work and creative spaces, or banners and logos.

If you are out if ideas for pictures, inspire your followers with motivational or relevant quotes in a stylized format. Those images tend to receive a lot of attention on Instagram.

So there is a short breakdown about how to rock your social media in 30 minutes; enabling some down time without becoming a ghost. Remember that disconnecting is healthy, but your customers and followers may be depending on you for news, deals, and content. Rather than dedicating each and every day to your social media marketing campaign, learn to use your time wisely and efficiently in order to build a clean, but solid and strong presence for your business. Sometimes taking some time off is just what we need to clear our heads—that works for social media the same way it works for any other responsibility.

By Sasha Novikov

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Social Media: Slow and Steady Wins the Race

The United States harbors an impressive population of innovators with new ideas and unique products. But where there are trend setters, there are trend followers. We’ve all seen fads explode onto the market for short periods of time before fizzling out into obscurity just as quickly as they arrived. From Beanie Babies, to Tamagotchis- LiveStrong wrist bands to
MySpace, products wax and wane; some make a significant impact on the market, while others are easily forgotten. What are all of these companies doing differently, and what do they have in common?

what is innovation

Creating a business plan that is solid and sustainable is a challenging process. In fact, many new companies struggle to hit the ground running, and later fail to operate for more than five years. Often times, even the most driven and prepared business owners accept that investing more money and pushing forward is no longer a feasible option. These entrepreneurs are wondering what they did wrong; what could’ve been done to increase brand visibility, to build a stronger consumer base, or to offer products and services through a medium that is easier to access?

Developing marketing strategies with the aid of social media, like Twitter, Facebook, Pinterest or Linked In is the new frontier. These platforms offer powerful tools for advertising, communicating, enlightening, and ultimately, selling. Businesses with a distinctive and well-developed social media presence have the capability to reach a wide audience very quickly. Not only does this create a higher volume of consumer requests for products and services but also these demands can now be satisfied in a much faster, and simpler manner.

When utilizing social media networks, companies are able to target larger and more diverse audiences by pushingengaging, attractive, and current announcements and special offers. With the ability to spread messages about products, provide unbeatable deals, and to creatively highlight the brand, many companies experience immediate success. The next challenge to ensure longevity and popularity is to prepare for, and properly handle an expanded customer base and the inflated number of sales that may result from a flourishing cyber campaign.

Social media is beneficial when used to advertise new products, send updates, and offer promotions, but personalized Social Media Sites jpgcommunication is also necessary. Businesses can use social media to quickly and consistently follow-up with consumers. A customer can be appreciated for shopping with the business, and invited to voice his or her satisfaction with the product, service, or purchasing experience. This information can have an impact on the future success of the company, as it helps to pinpoint areas that might need improvement quickly, while bringing focus to tactics and that have been executed well.

A regularly maintained social media presence is also critical in ensuring that positive press is publicized, while negative press is addressed and corrected. If a satisfied customer writes a positive review, is should be shared, re-posted, and highlighted on the business’s social media profile. Was a complaint made? If the business is regularly tracking their social media presence, they can quickly respond with an apology and a solution.

In this modern age of virtual shopping, mobile application hunting, and digital network construction, social media advertising is the next big step in surviving in the business world. And while the endeavor might seem daunting for business owners who are less technologically savvy, or for those who just do not have the time, the good news is that there are innovative platforms in the works that give one person the ability to update every social media site using one easy-to-learn system. There are also courses that help entrepreneurs navigate the, sometimes overwhelming, world wide web. And finally, there are companies, like ours that will launch, maintain, and update all of the social media networks for your business. We keep your brand in mind, we summon the voice of your company, and we use social media as our tool to help your client base grow.

by Sasha Novikov, Creatine Marketing

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‘Tis the Friday to be Greedy

Black Friday Shoppers:

It’s late Thursday evening and you are just about as stuffed as your Thanksgiving turkey was. As the tryptophan begins to coarse through your veins and your eyelids strain to stay open, reach for that energy drink or second cup of coffee because Black Friday is approaching quickly and you need to be prepared.

Black Friday

Luckily, we are living in a time where more consumers have access to the web and most businesses have noticed. This year, it is easier to hunt for sales and promotions before you decide to camp out in front of your favorite store, or wait in line for 10 hours.  A vast majority of your preferred brands, companies, corporations, and even independent retailers are urging consumers to check their social media outlets in order to prepare for the deals they plan to offer on Black Friday, the first official day of the Christmas shopping season. After you search for your favorite stores on Twitter and Facebook, remember to ‘follow’ or ‘like’ the company so you can revel in the once-a-year specials. And although ‘tis the Friday to be greedy, don’t hesitate to share them with all of your friends and family.

Business Owners:

As the holiday season approaches, social media is your strongest business-boosting tool. Most established, high-volume, retailers launch comprehensive and robust ‘Black Friday’ marketing campaigns every year; they spend months preparing digitized circulars, mobile apps, and online coupon offers to promote special deals.  But for many years, the average small business owner was unable to properly compete.

With the prominence and power of social media in your arsenal, however, developing innovative ways to promote your products and services is no longer a daunting challenge. There are several ways small businesses can create a buzz on Black Friday without overextending the budget on costly marketing campaigns.

A few weeks before Thanksgiving, start by using Twitter, Facebook, Pinterest, and Google+ to post, pin, or tweet about early deals and special offers for customers who subscribe to your networks. After enhancing your client base, gaining followers, and increasing your mailing list, it is time to follow up with your customers. Send a Black Friday-themed email to your existing and new customers in order to drive traffic. Make sure your message includes a click-to-call button, maps, and all of the re-post and share buttons that will encourage customers to share your email with their mailing lists and social networks. Also, keep in mind that nearly half of the people who open marketing emails do so on their smartphones or tablets, which is why it’s important that marketing emails are optimized for mobile devices.

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While continuing a dialogue with your customers by engaging with them on Twitter and Facebook, you can also send push notifications and alerts though mobile applications on Thanksgiving Eve. Encourage your customers to arrive early by providing extra incentives like higher percentages off selected items. Finally, have some fun with your customers; run some contests and offer giveaways exclusively on your social media platforms. Discounts are very attractive to the savvy social media deal hunter. And that customer is more likely to boast about your business with a friend, coworker, or family member if he or she has something to interesting to share!

Social media is one of the least expensive and most effective ways to boost brand visibility, strengthen your client base, and to maximize profit—especially during the holidays. Highlight your special offers using Twitter, Facebook, Pinterest, and Google+, remind your customers why your store is the place to be on Black Friday, and use this pseudo-holiday as a way to build ongoing relationships with your clients or customers to ensure a brighter future for your business.

by Sasha Novikov, Creatine Marketing

 

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