Tag Archives: creative content

Google Reader is Gone, What will Replace it? | Social Business News

Google Reader is Gone, What will Replace it? | Social Business NewsAs of today, Google Reader is no longer. But luckily, competing RSS services have developed platforms designed to ease the transition for former Reader users.

What is RSS you ask? Rich Site Summary, or RSS, is a format for delivering regularly changing web content. Many news sites, blogs, and other online publications syndicate their content as an RSS feed in an attempt to deliver immediate updates to those who subscribe to their outlet.

RSS can be a wonderful resource for readers who regularly use the web to stay informed, because the feed provides an orgnazed and convenient way to view the latest content, and current social news. By downloading an RSS reader and adding the sites you frequent most, you can save an immense amount of time because the you does not have to visit each site individually.

Google Reader is Gone, What will Replace it? | Social Business News

Google Reader has been a particularly popular arena for keeping tabs on dozens of social, business, and news websites, and now millions of readers are hoping to find a replacement service.

Fortunately, there are several comparable alternatives to help people track updates from all kinds of websites relating to their jobs, hobbies, or other personal interests. My three favorite are Feedly, Newsblur, and Pulse.

These platforms allow Google Reader users to transfer their feeds over effortlessly by logging in with their Gmail username and password. It is also simple to add new sources to your feeds.

Google Reader is Gone, What will Replace it? | Social Business News

  • Feedly is by far the most popular Google Reader alternative. It has a clean, beautiful interface that you can tweak to work almost exactly like the Google Reader. Its search tool is very effective: you can type in a blog name, a URL or even a topic and get a list of feeds to choose from.

Once you install the Feedly app on your Chrome or Safari browser, it will display a small, transparent button in the lower right corner of your desktop screen. Whenever you browse to a new site that you want to add to your Feedly account, just click that button and it will prompt you to add that site.

Google Reader is Gone, What will Replace it? | Social Business News

  • Newsblur feels a bit more like a desktop reader. You can see stories on the original site, create categories and tags that help highlight the stories you want most, and even create a “blurblog” of all your favorite stories for others to check out.
  • If you’re more of a visual person, Pulse maybe the perfect platform for you. It features a beautiful photo-grid style layout with live tiles that change as new articles are posted to the websites you follow. The site is somewhat reminiscent of the way Pinterest looks because it is almost exclusively image driven. You click on an image, the article expands in front of your eyes and you are able to read a short summary of the article and then decide whether to follow a link to the original piece. Pulse also offers a very effective search tool for finding and adding other feeds. You can organize feeds into categories, and it’s easy to mark the ones you’ve read or the ones you want to save for later.

Google Reader is Gone, What will Replace it? | Social Business News

I wish you luck in finding a new reader platform! While there are plenty more, these are a few of the most popular, and the ones I’d recommend checking out first. If you are ready to give up on RSS feeds altogether, you can follow all of your favorite sites, blogs, and news outlets on Twitter, Google+, and Facebook. Whatever your social content management needs, you’re sure to find something out there that works for you!

 

By Sasha Novikov | Creatine Marketing

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The Power of Online Video Marketing

The Power of Online Video MarketingOnline video is a key part of the content marketer’s playbook. With today’s technology, video content is less costly, easier to create, and more effective than ever—and most companies have taken notice. There is a lot of compelling evidence suggesting that video marketing should be a major focus of your digital advertising campaign.

According to Dr. James McQuivey of Forrester Research, one minute of video holds more value than 1.8 million words. That’s the equivalent of 3,600 typical web pages, which means if you were to write an average of one web page each hour, it would take you 150 days of writing to achieve the impact of one minute of video. Taking those numbers into account proves that online video marketing is the single most practical use for your marketing time and energy.

Each day, over 100 million Internet users watch online videos, and while it’s true that many of those people are watching the latest viral video featuring a cute kitten or a silly child, an increasing majority of them are looking for advice on how to do something or how to make something work better. This number has increased by 43% since 2010, and studies show that a large amount of viewers are looking to buy a service or product.

A recent study conducted by Forbes magazine shows that 75% of executives watch work-related videos on business websites at least once a week, and a majority of them visit the marketer’s website after viewing a video. So why should your company care?

With video marketing in your arsenal, your advertising campaign can reach a wider audience− more than 167 million people consistently watched online videos last year and that number is increasing exponentially. Over 50 million people view videos from their mobile devices, and mobile users seem to have a longer attention span. While desktop viewers stick with a video for 2 minutes or less, iPhone users commit for almost 3, and Android users surpass 3 minutes of engagement. Tablet users have the longest attention spans of all, and remain glued to the screen for an average of five minutes.

Video by Steven Martin | Creatine Marketing

Video also creates an opportunity for your company to increase the impact a message has on your targeted audience. Viewers tend to retain information they see in a video at much higher rates than if that same information was read or heard. In addition, 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information.

Use video to sell: promote products, features, services or brands, to educate: share tips, ideas, and commentary, and to entertain: deliver content that’s light, humorous, and fun. Remember to find a balance between industry related information, promotional information, and content that is just upbeat and easy to share.  YouTube videos are easy to embed into any webpage of blog; you can share them in Pinterest, Facebook, Vine, and Twitter.

Today, video marketing is slowly rising to the top of the content marketing food chain, and is the 6th most popular method of digital marketing. It is a simple and creative way to increase sales and leads. Businesses that incorporate video marketing into their overall strategy see higher engagement rates, higher click-through rates, and higher conversion rates. Video marketing is a great way to escalate your sales pitch out into the universe and let it drive customers to your site, and ultimately to your product.

The Power of Online Video Marketing

A vast percentage of those who spend time online would rather watch a video than read text, and while that may be frustrating, it’s business− and the first rule of marketing is that you need to be where your customers are. If you are sending out newsletters, you will have a lower unsubscribe rate if you include an instructional or humorous video. Let’s say a service or product you offer is a bit complicated, rather than explaining it all in a lengthy essay, you can create a video that highlights main points and explains your merchandise in an organic way.

Finally, it’s important to remember that you only have 10 seconds to grab a viewer’s attention. Effective video marketing has to be engaging right from the start. Pay attention to the analytics of your video; find out who is watching, how long they’re engaged before hitting pause or leaving the page, and at exactly which second they decided the video was no longer worth watching. Once you have that information you can sharpen your message and mold it to better suit your audience.

These statistics speak volumes about the positive effect that video marketing will have on your advertising campaign. To further drive my point about the visual preference that is such an integral part of human nature, I have included this inforgraphic I created reiterating some of the points made in this article. The statistics in this blog are available on comscore.com.

By | Sasha Novikov

The Power of Online Video Marketing

An infographic I created to accompany this article.


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Creatine Marketing | Newsletter April 2013 Issue

Creatine Marketing | Newsletter April 2013 Issue

With my guidance and few creative inspirations, Creatine’s Senior Graphic Designer Allen was able to create a standardized banner for my newsletter. I will continue to use this banner “Creatine Monthly” for most months, but may consider having another one created for major holidays like Christmas.

I didn’t stray far from the March layout on this one, but I did write all of the content and create the picture strip at the bottom. You’ll never guess how I did it…I’m a bit embarrassed to admit how amateurish the process was.

Since I have very little knowledge of various design and editing softwares like Photoshop for example, I have to make due with the skills I do have. I created that strip using Microsoft Word. I sent the images from Instagram, placed them side-by-side in a Word document, sized them accordingly, and then added lines.

By creating thick black lines I was able to connect the photos in that landscape photo strip way, and then I simply took a screen shot. Then I was able to edit the screen shot in Preview. All of those steps to complete something that probably could’ve been accomplished easily in some other software– but hey, it works for me 🙂

For May’s newsletter I hope to use a different program that will allow me more freedom in the layout and the design/editing options.

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