Tag Archives: brand building

Do You Need a Social Media Education to Execute A Social Strategy?

Do You Need a Social Media Education to Execute A Social Strategy?We’ve heard of students majoring in Social Studies, but Social Media Studies? That’s a new development, even for us. At Creatine Marketing, we are in the business of digital marketing and social strategy, but last year, while we were in the process of seeking out new employees, interviewing them, gauging them for experience, and putting them to work— some interesting questions came up.

Mainly, everyone was curious about what kind of training, education, or experience qualifies a person to create an effective social media strategy. How do you hire the right person for the job and instill the proper skill sets necessary to develop a social strategy? Now that we are in the market for new interns and employees again, we’re attempting to answer some of those questions and offer our readers and clients some insight into the various methods of obtaining a social media education, or experience in the field.

A common misconception is that the average social media user is sufficiently qualified to carry out a successful marketing campaign. Many businesses make the mistake of finding someone who uses Facebook every day and trusting him or her with the responsibility of creating a strategy, developing a focused direction, managing a budget, and controlling access to major accounts and passwords. Being an individual with a few social media accounts does not prepare you for analyzing engagement, interacting with thousands of fans daily, measuring SEO metrics, or meeting with clients to discuss and execute plans for branding, reputation management, and content creation.

Do You Need a Social Media Education to Execute A Social Strategy?Social strategy aids companies in communicating with their customers via digital channels, and the goal of a campaign created to function online is not too far off from the objectives of other marketing campaigns designed for radio, print, or television. A strong background in marketing, advertising, communication, sociology, business, or consumer relations is highly valued in this field. Whether you learn these skills in a classroom or from years of experience as an independent entrepreneur, they will ensure your success when developing a strategy for your business or other clients.

Universities and colleges now offer courses in digital media, online strategy, social media, web analytics, search engine marketing and more. Even Harvard offers a course called Digital Marketing: Social Media and Online Strategies. Because the field of marketing has dramatically shifted with the rise of social media and the increase of devices, platforms, and applications, companies are recognizing that it takes the right person to head their social media marketing department.

Do You Need a Social Media Education to Execute A Social Strategy?It is also important to remember that a degree or university education is not the only qualifying factor.  Many companies can train the right employee to understand the importance of branding, promotion, research, writing and distributing content, keeping an open dialogue with customers, managing bad press, and mastering effective communication. Additionally, digital marketing is a constantly evolving field and, because of the continuous metamorphosis, social strategists need to be the kinds of people who adapt quickly. This kind of skill is hard to teach.

Individuals from a wide variety of education and experiential backgrounds are taking on roles with social business components—social strategy, community management, and managing social campaigns. While formal courses may not be the most productive route in an ever-changing field, jumping in with no experience is even more harmful to your company.  If you are truly interested in being successful in social media and digital marketing there are books, blogs, articles, podcasts and plenty of online information offering introductory and in-depth knowledge about the field.

By: Sasha Novikov| Creatine Marketing

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Social Media: Slow and Steady Wins the Race

The United States harbors an impressive population of innovators with new ideas and unique products. But where there are trend setters, there are trend followers. We’ve all seen fads explode onto the market for short periods of time before fizzling out into obscurity just as quickly as they arrived. From Beanie Babies, to Tamagotchis- LiveStrong wrist bands to
MySpace, products wax and wane; some make a significant impact on the market, while others are easily forgotten. What are all of these companies doing differently, and what do they have in common?

what is innovation

Creating a business plan that is solid and sustainable is a challenging process. In fact, many new companies struggle to hit the ground running, and later fail to operate for more than five years. Often times, even the most driven and prepared business owners accept that investing more money and pushing forward is no longer a feasible option. These entrepreneurs are wondering what they did wrong; what could’ve been done to increase brand visibility, to build a stronger consumer base, or to offer products and services through a medium that is easier to access?

Developing marketing strategies with the aid of social media, like Twitter, Facebook, Pinterest or Linked In is the new frontier. These platforms offer powerful tools for advertising, communicating, enlightening, and ultimately, selling. Businesses with a distinctive and well-developed social media presence have the capability to reach a wide audience very quickly. Not only does this create a higher volume of consumer requests for products and services but also these demands can now be satisfied in a much faster, and simpler manner.

When utilizing social media networks, companies are able to target larger and more diverse audiences by pushingengaging, attractive, and current announcements and special offers. With the ability to spread messages about products, provide unbeatable deals, and to creatively highlight the brand, many companies experience immediate success. The next challenge to ensure longevity and popularity is to prepare for, and properly handle an expanded customer base and the inflated number of sales that may result from a flourishing cyber campaign.

Social media is beneficial when used to advertise new products, send updates, and offer promotions, but personalized Social Media Sites jpgcommunication is also necessary. Businesses can use social media to quickly and consistently follow-up with consumers. A customer can be appreciated for shopping with the business, and invited to voice his or her satisfaction with the product, service, or purchasing experience. This information can have an impact on the future success of the company, as it helps to pinpoint areas that might need improvement quickly, while bringing focus to tactics and that have been executed well.

A regularly maintained social media presence is also critical in ensuring that positive press is publicized, while negative press is addressed and corrected. If a satisfied customer writes a positive review, is should be shared, re-posted, and highlighted on the business’s social media profile. Was a complaint made? If the business is regularly tracking their social media presence, they can quickly respond with an apology and a solution.

In this modern age of virtual shopping, mobile application hunting, and digital network construction, social media advertising is the next big step in surviving in the business world. And while the endeavor might seem daunting for business owners who are less technologically savvy, or for those who just do not have the time, the good news is that there are innovative platforms in the works that give one person the ability to update every social media site using one easy-to-learn system. There are also courses that help entrepreneurs navigate the, sometimes overwhelming, world wide web. And finally, there are companies, like ours that will launch, maintain, and update all of the social media networks for your business. We keep your brand in mind, we summon the voice of your company, and we use social media as our tool to help your client base grow.

by Sasha Novikov, Creatine Marketing

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