Monthly Archives: June 2013

Social Media Food Chain, Where Do you Rank? | Social Media Concepts

The Social Media Food Chain, Where do You Rank? | Social Media Concepts Whether you use social media for business or for personal networking, its not difficult to point out the various categories of sharing and place your friends and business partners into those categories. A social media profile is never far removed from the personality of the individual who created it.

Many people use their Facebook wall as a diary, sharing the most personal of content, while other users create a more discrete online persona, sharing  weekly or monthly highlights. There are those who only post negative opinions, and those who post information so random and irrelevant that you consider removing them from your feed completely.

Working in the social media industry, you see it all. The gurus and experts who enlighten, motivate, and inspire; the popular posters who receive the most retweets, likes, and follows; the over-sharers who update their friends before, during, and after every single experience; the noobs who must’ve just discovered the Internet but are committed in their efforts to impress and build a following; and the trolls who dedicate a majority of their day to sharing their defeatist attitudes, whining, or posting harmful and judgmental remarks on forums and in comment sections.

Follow along with us as we break down the social media food chain and find out where you, your friends, family, and coworkers rank. Discover whether or not it’s time for you to readjust your social media personality.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts The Guru |

At the top of the food chain, we have the social media guru. This user is always staying on top of popular trends, keeping his or her followers engaged, up to date, and entertained. He or she uses social media effectively to stay relevant on all social sites and posts a variety of interesting information, balanced out by personal news and humorous videos or photos. These trendsetters know where to hunt down hot topics before any one else seems to find them and they share valuable tips and articles. The gurus understand that sharing too much can frustrate their friends, so they are choosy with their posting. You will never see a status update about his or her failing love life, or other far-too-personal-for-social-media post.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

The Popular Poster |

The popular poster occupies the next rung on the ladder. For whatever reason, this digital socialite has bazillions of followers on Twitter and hundreds of friends on Facebook. Do they know all of these people personally? Probably not. But that is irrelevant to this friend collector. A majority of the time, the content they post is regurgitated, or borrowed from someone else.  When the information is original, it is probably about their adorable kitten, their food, or their margarita− whatever will yield the most “likes” or retweets. But hey, at least it’s interesting!

The Over-Sharers |

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

We all have these friends in our networks. The ones who check-in at every single location they visit, Instagram each meal, tweet any thought that enters their mind, and post the most intimate details of their lives. If you’re failing to pin point this person in your life− there is a good chance you are the one who is guilty of being an over-sharer. This goes out to all the dog owners who post each time their pup rolls over; to all the teenagers gushing about a new crush and updating us on each on-again-off-again catastrophe; and to the hypochondriacs who ask for advice about every symptom (try WebMD, people) − please employ your internal filter next time you have an overwhelming need to fill us in on the uncomfortably personal events of your life that should be reserved exclusively for your private diary.

The Noob |

What is this Facebook thing? I don’t understand hashtags. How do you use that Twitter? I want to learn how to “twiddle.” Those are the exact words I heard out of the mouth of a close friend last week. It isn’t always easy for those who have been detached from the networking world to dive in headfirst.

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

The noob is a user who has finally succumbed to peer pressure and established a profile on a few of the major social media networks.But when you arrive to their page, they have no followers or friends, have posted once, and haven’t quite figured out how to set a profile picture.He or she always has questions about how to tag a friend in a photo, and they have trouble understanding why #makingupthelongesthashtagever just isn’t the best hashtag strategy.

The Troll |

The Social Media Food Chain, Where do You Rank? | Social Media Concepts

When I think of a troll, I imagine a lonely, grumpy, hunched over little creature living beneath a bridge, guarding the passage way, and scaring off those who wish to cross by screaming, taunting, or pestering them. Coincidentally, an Internet troll isn’t far removed from the age-old fictional character− only they are hunched over a keyboard, monitoring forums and blogs instead of bridges, and pestering anyone, with any opinion, anywhere. These people can be judgmental, intolerant, and somewhat narcissistic. Trolls tend to complain about trivial things and have trademarked the “woe is me” attitude.

The best social media management comes from a place of balance and respect for others− just like managing relationships in the real world. We all love to share our milestones with loved ones and there are days that we feel rage when someone cuts us off on the highway− but rather than turning to Facebook for a quick rant, call up a good friend instead.

Sharing vacation photos, news about huge life events, hilarious memes, videos, and articles or keeping your followers up-to-date on news that you find interesting is a wonderful use of social media. But on the other hand, it’s your network, your friends, and your life− so be free to post, repost, and post again come Throwback Thursday.


By Sasha Novikov | Creatine Marketing

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Current Social News | The Global Impacts of Political Networking

Current Social News | The Global Impacts of Political Networking In the past several years the role of social networking in arranging, encouraging, and responding to protest and revolution has been a hot topic of conversation. From Occupy Wall Street to the Arab Spring Revolutions, social media has been at the epicenter of many of the major demonstrations against political corruption. The protests taking place in Turkey add to this trend and are transforming our understanding of how social media can cultivate and fuel public involvement.

Last week authorities assembled outside of Istanbul’s Gezi Park. Surrounding the nucleus of a three-week protest against Prime Minister Recep Tayyip Erdogan, the police shouted muffled warnings, and forcefully moved in.

It was several hours before the commotion ceased, and by then the vast encampment that had been assembled by thousands of protesters was demolished and evacuated. The park had been the focal point for demonstrations, strategy meetings, circulation of current social news, and activity planning− and with Gezi still empty− social media, used considerably in the movement’s adolescence, is more important than ever.

Just a week before the raid, Turkish police arrested over 20 people just for using Twitter to “spread untrue information.” And Erdogan labeled social media “the worst menace to society.” But the people of Turkey consider it more of a critical resource and a civil right− an instrument of revolution and a symbol of the power they hope to take back from corrupt politicians.

Current Social News | The Global Impacts of Political Networking

Civil and political unrest is not unique to Turkey; revolts are erupting all throughout the Middle East. Protesters in nations like Libya, Jordan, Yemen, and Egypt are rising up against the injustices carried out by their governments, hoping that change is on the horizon. Economies are unstable, jobs are non-existent, and the tight-lipped government-run media networks are starving the people of information. The uncertainty, general distrust of the government, and bleak vision of the future create an environment that is ripe with civil unrest and disorder.

Mainstream news, media, and research agencies are failing to cover the demonstrations, and in addition, many nations closely monitor networking outlets to hunt down anyone plotting to lead an uprising. Protesters in other nations are following in the footsteps of Egyptian demonstrators, and are relying on Twitter as a life source and sole communication line to other activists.

People are sharing videos and images on their social networking sites in order to unveil social issues that are rarely discussed in local newspapers or on television programs. Campaigners have posted Vine videos of riots that highlight the asymmetrical violence faced by citizens at the hands of the police− footage that would never have been released to mainstream news outlets.

According to research by NYU Politics Ph.D candidates Pablo Barbera and Megan Metzger, unlike the protests in Egypt however, nearly all of the geo-located tweets in Turkey are coming from within the country. In other words, they explain, social media is a tool for the protesters themselves, not just a medium to show solidarity from citizens abroad.

We are living in a time that is unique in history, this is the first time in human existence that people can tweet, blog, post, and interact across networks and across the globe−and the latest development in communication is the use of social media to share and discuss news of dissatisfaction with the political state of your nation. While many people in the United States are of the opinion that Twitter, Facebook, and other networks can be used as tools in maintaining an honest democracy, other nations are struggling to exercise what we recognize as our First Amendment right.


By Sasha Novikov | Creatine Marketing

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Crafting and DIY | Business Using Social Media


Crafting and DIY | Business Using Social MediaIn the past few years, the online crafting community has expanded tenfold. With the success of sites like Etsy, Pinterest, StumbleUpon, Instagram, Flickr, and with the popularity of blogging, arts and crafts is no longer just a summer camp activity—it’s a thriving, all inclusive economy.

With increased opportunities for exposure, simple web designs for commerce, and unlimited inspiration—small crafting businesses are springing up everywhere and they are succeeding. The crafting communities are supportive, encouraging, and loyal; the customers value the authenticity and unique nature of products that are handmade, original, and that cannot be reproduced or purchased at a chain retailer or department store.

When our economy took a dive, many people were laid off or lost hours at work—and many women, in particular, had to allocate new resources. Some that perhaps saw crafting and DIY projects as a hobby, were now utilizing their skills not only to create things instead of buying them, but also as viable side businesses. And as the trend grew, savvy entrepreneurs enhanced their businesses using social media.

Crafting and DIY | Business Using Social Media

On Pinterest, the “DIY and Crafts” category is one of its most widely used. And Etsy is designed exclusively for those who hand craft, sew, upholster, restore, paint, draw, crochet, and make jewelry. Instagram and Flickr offer artists the opportunity to show, and not just tell, people about their products. And now, with the new video plug-ins on Instagram, and apps like Vine, crafters can create promotional videos and engage with thousands of people, for free.

If you are just getting started with social media, there are dozens of avenues that you can use to propel your hobby into the realm of prosperous businesses. On Pinterest for example, creatives have a chance to engage in some fun marketing ideas. One way to use Pinterest as an indirect tool is to start a collection of your favorite things and incorporate some of your own items into “style guides” or seasonal “must haves.” For instance, if you create and sell jewelry, it would be helpful to include a collection of your pieces with handbags, shirts, and summer sandals to inspire people to buy.

You can share these collections via your social media networks and blogs. This method says, “Here’s how my items go with current fashion trends,” rather than “buy my necklace and earing set.”

Once you start selling your merchandise, you can invite customers to share photographs they’ve taken of themselves wearing or using your products and feature the photos in a contest.  Offer the winner some free goodies, and it is guaranteed that person will not only return for more, but he or she will tell other people about your product and online site or shop.

Crafting and DIY | Business Using Social Media

Finally, with sites like Tumblr, Twitter, Instagram, Facebook etc, you can utilize hashtags that will incorporate your photo or marketing phrase into a collection of other similar photos or phrases in the same category. Let’s say you’re selling hand sewn onesies for newborn babies, you can hashtag your product #babies #moms #parenting, and your product will show up any time another user searches in that category.

Social media sites provide extremely high conversion rates for small crafting businesses, and when you consider how simple they are to use—you’d have to be nuts not to put your marketing energy into developing a social presence.


By Sasha Novikov | Creatine Marketing

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Creatine Marketing Newsletter | June 2013

Creatine Marketing Newsletter | June 2013

For the June newsletter, I used a service called MailChimp. I’ve you’ve never used this service for creating newsletters before, you should try it out. It’s user friendly and offers a variety of beautiful and engaging templates. You can import all of your email contacts and the software will even present you with analytics after the campaign has been sent out. It shows how your networks are interacting with the newsletter: how many have unsubscribed, what they are clicking on, and ultimately- whether or not your email campaign is worth the effort.

This month’s newsletter was not very difficult to create and has a simple, clean look to it, which I love.

If you, or your company needs a biweekly, monthly, or quarterly newsletter prepared quickly and efficiently please contact me via the comment section, email, or through my social media channels available on the About Me page. I will offer affordable rates, I never miss deadlines, and I write my own content.

By Sasha Novikov

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Let’s Get Social

Let's Get Social

An Infographic I Created using a blank template and tools on the website

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Do You Need a Social Media Education to Execute A Social Strategy?

Do You Need a Social Media Education to Execute A Social Strategy?We’ve heard of students majoring in Social Studies, but Social Media Studies? That’s a new development, even for us. At Creatine Marketing, we are in the business of digital marketing and social strategy, but last year, while we were in the process of seeking out new employees, interviewing them, gauging them for experience, and putting them to work— some interesting questions came up.

Mainly, everyone was curious about what kind of training, education, or experience qualifies a person to create an effective social media strategy. How do you hire the right person for the job and instill the proper skill sets necessary to develop a social strategy? Now that we are in the market for new interns and employees again, we’re attempting to answer some of those questions and offer our readers and clients some insight into the various methods of obtaining a social media education, or experience in the field.

A common misconception is that the average social media user is sufficiently qualified to carry out a successful marketing campaign. Many businesses make the mistake of finding someone who uses Facebook every day and trusting him or her with the responsibility of creating a strategy, developing a focused direction, managing a budget, and controlling access to major accounts and passwords. Being an individual with a few social media accounts does not prepare you for analyzing engagement, interacting with thousands of fans daily, measuring SEO metrics, or meeting with clients to discuss and execute plans for branding, reputation management, and content creation.

Do You Need a Social Media Education to Execute A Social Strategy?Social strategy aids companies in communicating with their customers via digital channels, and the goal of a campaign created to function online is not too far off from the objectives of other marketing campaigns designed for radio, print, or television. A strong background in marketing, advertising, communication, sociology, business, or consumer relations is highly valued in this field. Whether you learn these skills in a classroom or from years of experience as an independent entrepreneur, they will ensure your success when developing a strategy for your business or other clients.

Universities and colleges now offer courses in digital media, online strategy, social media, web analytics, search engine marketing and more. Even Harvard offers a course called Digital Marketing: Social Media and Online Strategies. Because the field of marketing has dramatically shifted with the rise of social media and the increase of devices, platforms, and applications, companies are recognizing that it takes the right person to head their social media marketing department.

Do You Need a Social Media Education to Execute A Social Strategy?It is also important to remember that a degree or university education is not the only qualifying factor.  Many companies can train the right employee to understand the importance of branding, promotion, research, writing and distributing content, keeping an open dialogue with customers, managing bad press, and mastering effective communication. Additionally, digital marketing is a constantly evolving field and, because of the continuous metamorphosis, social strategists need to be the kinds of people who adapt quickly. This kind of skill is hard to teach.

Individuals from a wide variety of education and experiential backgrounds are taking on roles with social business components—social strategy, community management, and managing social campaigns. While formal courses may not be the most productive route in an ever-changing field, jumping in with no experience is even more harmful to your company.  If you are truly interested in being successful in social media and digital marketing there are books, blogs, articles, podcasts and plenty of online information offering introductory and in-depth knowledge about the field.

By: Sasha Novikov| Creatine Marketing

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