Monthly Archives: December 2012

Have Yourself a Charitable Little Christmas

Creatine MarketingThere are lights up on your neighbor’s home— the department stores are setting the mood with festive holiday songs, the weather outside really isfrightful, and it might be time to get your big box of decorations out of the garage. Now that Thanksgiving is behind us, we are elbow deep in the holiday season. It’s that time of year to invest in some peppermint scented candles, reconnect with family and friends, and to max out your credit cards on the perfect gifts. But this is also the time of year for selfless acts of kindness and charity. If you were wondering how to give back to your community, your nation, or your planet, let social media be the guide to– and maybe even the inspiration behind– your generosity.

The old saying “No good deed goes unpunished” is a reflection on a sad but often accurate fact: those who do good deeds are often not rewarded for them. Your social media networks, however, have given good deeds a new lease on life. On Facebook and Twitter, no good deed goes unnoticed– in fact, it goes viral. A decade ago, any given charity or cause reached a very limited amount of people unless that foundation sprouted in response to a national or global emergency. Today, there are one billion (and counting) Facebook users, and over 500 million users on Twitter. Altruism and compassion resonate with nearly everyone, and nowadays nearly everyone is keeping up with their friends on the Internet. For many, these networking hubs are the most reliable, up-to-date, and accessible news source, and while not every single human being can commit to sheltering hurricane victims, or volunteering time at a soup kitchen—he or she can simply pass a story along or donate financially.

Last year, the organization Invisible Children Inc. created a video to raise awareness of, andCreatine Marketing relief funds for children in Uganda that were abducted and sold as sex slaves or soldiers. The short film targeted Joseph Kony who played a critical role in the kidnappings, and urged people all over the world to get involved in bringing him to justice. In a matter of days the video was reposted and re-tweeted hundreds of thousands of times. It was a staple upon the news feed of nearly every American social media user. Many supported the charity, some criticized it, but never the less—it’s publicity gained the funding of celebrities and politicians alike. As of July 2012, the video has been viewed 91 million times, and while this occurrence is a unique one—since then many charities have turned to social media in order to raise consciousness.

If you visit http://www.facebook.com/causes, you can view hundreds of charities that have been created in order to serve a specific community, state, or nation. Searching #charities using Twitter will bring up over a thousand local, national, and international organizations for any and every cause imaginable. If every Facebook user has approximately 300 friends, one single post can potentially reach over a thousand people.

Many Americans prefer to donate money rather than time, it is more convenient and it is tax deductible. There is absolutely nothing wrong with that, in fact, websites have been created to cater exclusively to the way we contribute. One can simply create a donation-based website for his or her cause by visiting kickstarter.com, gofundme.com,

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fundable.org or networkforgood.com (to name a few). These online networks offer a platform for the every day citizen to gather funds and other resources in a secure way. Once you have created your site,gaining support and capital is easy—post links to your site on your blog, Twitter, Facebook, or any other social media site you frequent, and watch the cash roll in. Once you meet your goal and satisfy the requirements to complete your project, don’t forget to thank those who made it possible.

This holiday season, spending money isn’t the only way to make a difference in the lives of your closest family and friends. Invest in a project that betters your community, start a charity, donate your time to those less fortunate, and stay involved using your cyber and tangible networks in order to find out how you can give back this winter.

By: Sasha Novikov, Creatine Marketing

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Social Media: Slow and Steady Wins the Race

The United States harbors an impressive population of innovators with new ideas and unique products. But where there are trend setters, there are trend followers. We’ve all seen fads explode onto the market for short periods of time before fizzling out into obscurity just as quickly as they arrived. From Beanie Babies, to Tamagotchis- LiveStrong wrist bands to
MySpace, products wax and wane; some make a significant impact on the market, while others are easily forgotten. What are all of these companies doing differently, and what do they have in common?

what is innovation

Creating a business plan that is solid and sustainable is a challenging process. In fact, many new companies struggle to hit the ground running, and later fail to operate for more than five years. Often times, even the most driven and prepared business owners accept that investing more money and pushing forward is no longer a feasible option. These entrepreneurs are wondering what they did wrong; what could’ve been done to increase brand visibility, to build a stronger consumer base, or to offer products and services through a medium that is easier to access?

Developing marketing strategies with the aid of social media, like Twitter, Facebook, Pinterest or Linked In is the new frontier. These platforms offer powerful tools for advertising, communicating, enlightening, and ultimately, selling. Businesses with a distinctive and well-developed social media presence have the capability to reach a wide audience very quickly. Not only does this create a higher volume of consumer requests for products and services but also these demands can now be satisfied in a much faster, and simpler manner.

When utilizing social media networks, companies are able to target larger and more diverse audiences by pushingengaging, attractive, and current announcements and special offers. With the ability to spread messages about products, provide unbeatable deals, and to creatively highlight the brand, many companies experience immediate success. The next challenge to ensure longevity and popularity is to prepare for, and properly handle an expanded customer base and the inflated number of sales that may result from a flourishing cyber campaign.

Social media is beneficial when used to advertise new products, send updates, and offer promotions, but personalized Social Media Sites jpgcommunication is also necessary. Businesses can use social media to quickly and consistently follow-up with consumers. A customer can be appreciated for shopping with the business, and invited to voice his or her satisfaction with the product, service, or purchasing experience. This information can have an impact on the future success of the company, as it helps to pinpoint areas that might need improvement quickly, while bringing focus to tactics and that have been executed well.

A regularly maintained social media presence is also critical in ensuring that positive press is publicized, while negative press is addressed and corrected. If a satisfied customer writes a positive review, is should be shared, re-posted, and highlighted on the business’s social media profile. Was a complaint made? If the business is regularly tracking their social media presence, they can quickly respond with an apology and a solution.

In this modern age of virtual shopping, mobile application hunting, and digital network construction, social media advertising is the next big step in surviving in the business world. And while the endeavor might seem daunting for business owners who are less technologically savvy, or for those who just do not have the time, the good news is that there are innovative platforms in the works that give one person the ability to update every social media site using one easy-to-learn system. There are also courses that help entrepreneurs navigate the, sometimes overwhelming, world wide web. And finally, there are companies, like ours that will launch, maintain, and update all of the social media networks for your business. We keep your brand in mind, we summon the voice of your company, and we use social media as our tool to help your client base grow.

by Sasha Novikov, Creatine Marketing

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