Monthly Archives: November 2012

‘Tis the Friday to be Greedy

Black Friday Shoppers:

It’s late Thursday evening and you are just about as stuffed as your Thanksgiving turkey was. As the tryptophan begins to coarse through your veins and your eyelids strain to stay open, reach for that energy drink or second cup of coffee because Black Friday is approaching quickly and you need to be prepared.

Black Friday

Luckily, we are living in a time where more consumers have access to the web and most businesses have noticed. This year, it is easier to hunt for sales and promotions before you decide to camp out in front of your favorite store, or wait in line for 10 hours.  A vast majority of your preferred brands, companies, corporations, and even independent retailers are urging consumers to check their social media outlets in order to prepare for the deals they plan to offer on Black Friday, the first official day of the Christmas shopping season. After you search for your favorite stores on Twitter and Facebook, remember to ‘follow’ or ‘like’ the company so you can revel in the once-a-year specials. And although ‘tis the Friday to be greedy, don’t hesitate to share them with all of your friends and family.

Business Owners:

As the holiday season approaches, social media is your strongest business-boosting tool. Most established, high-volume, retailers launch comprehensive and robust ‘Black Friday’ marketing campaigns every year; they spend months preparing digitized circulars, mobile apps, and online coupon offers to promote special deals.  But for many years, the average small business owner was unable to properly compete.

With the prominence and power of social media in your arsenal, however, developing innovative ways to promote your products and services is no longer a daunting challenge. There are several ways small businesses can create a buzz on Black Friday without overextending the budget on costly marketing campaigns.

A few weeks before Thanksgiving, start by using Twitter, Facebook, Pinterest, and Google+ to post, pin, or tweet about early deals and special offers for customers who subscribe to your networks. After enhancing your client base, gaining followers, and increasing your mailing list, it is time to follow up with your customers. Send a Black Friday-themed email to your existing and new customers in order to drive traffic. Make sure your message includes a click-to-call button, maps, and all of the re-post and share buttons that will encourage customers to share your email with their mailing lists and social networks. Also, keep in mind that nearly half of the people who open marketing emails do so on their smartphones or tablets, which is why it’s important that marketing emails are optimized for mobile devices.

Shopper

While continuing a dialogue with your customers by engaging with them on Twitter and Facebook, you can also send push notifications and alerts though mobile applications on Thanksgiving Eve. Encourage your customers to arrive early by providing extra incentives like higher percentages off selected items. Finally, have some fun with your customers; run some contests and offer giveaways exclusively on your social media platforms. Discounts are very attractive to the savvy social media deal hunter. And that customer is more likely to boast about your business with a friend, coworker, or family member if he or she has something to interesting to share!

Social media is one of the least expensive and most effective ways to boost brand visibility, strengthen your client base, and to maximize profit—especially during the holidays. Highlight your special offers using Twitter, Facebook, Pinterest, and Google+, remind your customers why your store is the place to be on Black Friday, and use this pseudo-holiday as a way to build ongoing relationships with your clients or customers to ensure a brighter future for your business.

by Sasha Novikov, Creatine Marketing

 

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Social Media to the Rescue! #HurricaneSandy

How social networking saved lives during Hurricane Sandy

As superstorm Sandy continues to devastate the states of the Northern American East Coast, thousands of families are left without electricity, food, shelter, and aid. The ongoing hurricane has caused upwards of $50 billion in damages; US citizens that inhabit the areas are in a state of confusion and desolation. In the wake of the trail of destruction left by Sandy, where are East Coastians turning for emergency information? And how are the rest of us getting our minute-by-minute updates about our friends and family members?

While there may not be enough power to fully revive many of the coastal states, there is enough to charge hundreds of mobile devices. And where there is even a minimal amount of electrical current, there are those who will manage to update their social media accounts and keep the rest of the world informed.

Within a day of the Sandy making landfall, “#Sandy” had more than 4 million mentions by almost 400,000 unique sources on Twitter. “Hurricane Sandy” was the top phrase on Facebook in the United States for several days. Thousands of people posted images of the wreckage, designed donation based webpages, and “tweeted” their prayers for safety.  While the ongoing debate about the effects of social media continues, there is no doubt that these platforms helped thousands of disenfranchised Americans gain national exposure, and then aid.

#HurricaneSandy on Twitter

Americans were saddened by images of cars floating along flooded highways, and rooftops peaking out of waters that rose over 10 feet in some areas. These pictures appeared on Facebook, Pinterest, Instagram, and other social media networks—and because of them the public learned about how to donate time and money to those in need. People used these platforms to communicate where there was power, or shelter, where gas stations had opened, and which ones were accepting cash. News outlets were able to keep the general public informed using the same websites, while keeping residents of New Jersey and other affected areas up-to-date on the status of their family members, school and business closures, voting information, and local news.

As the storm approached the mainland, articles began to immerge reminding citizens how to download a flashlight application, and how to use the Red Cross First Aid app for various medical assistance tips. All of the articles were available on Twitter by following “#Sandy; some articles even read, “following #Sandy could save your life.” During this disaster, Twitter, Facebook, and Instagram became communication lifelines that many used to call out for help and to send prayers. Thanks to citizen journalists and photographers images and alerts spread across the nation in hours, encouraging hundreds of people to come to the rescue with blankets, food, generators, water, cell phone charging stations, and other necessary materials. Some tweets even assisted law enforcement officials and firefighters in rescuing endangered citizens and animals. When utilized properly, social media is a mighty resource that can relay critical news, important information, and provide by the minute updates about any situation or event.

by Sasha Novikov, Creatine Marketing

 

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